The Pulse

News, views and ideas for your business


Tuesday 22nd July

The Latest

  • 22
    Jul
    140722_worst

    6 ways to stop losing clients

    For some businesses, existing clients tend to play second fiddle to prospects. However, studies have shown that it can be 5 to 10 times more cost effective to keep a client than to acquire a new one. So why do companies spend so little time and money retaining clients? The tips below ensure your clients stay on board for the long haul. …

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  • 21
    Jul
    cheque

    Why price is often irrelevant

    There is a well-known truism that while some consumers might base their purchases on price, most will gladly pay a premium to get great service. Turns out, this is both practical and profitable advice. But what amounts to ‘great service’, and how can you develop it in your business? Most customers are loyal if you are able to provide them with a solution to their number one source of pain. As long as you focus on solving their issues — and prove you can — you are likely to get more customers and sales. Your customers will continue to buy from you until you stop solving problems and start peddling your features and benefits. …

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  • 18
    Jul
    140718_15minutes

    How to spend just 15 minutes daily managing your social media

    Yes, it is possible to manage your social media in 15 minutes a day. First you need a plan and an understanding of what you want to achieve on social media for your business. With that in hand, you are ready to implement your strategy in no time at all. Some of the preparation includes having a clear purpose for being on social media, such as engaging with customers and potential customers, keeping abreast of issues and building your brand. Identify who you want to follow closely on social media and organise a way of doing this easily with tools such as SocialOomph or Hootsuite. Use these tools to easily track whenever you get mentioned …

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  • 17
    Jul
    140717_wow

    5 signs of a great bookkeeper

    By Debra Anderson A bookkeeper is a bit like a GP – there’s one on every corner but great ones are hard to find. And when you do find one, you should never let them go. But how do you know if your bookkeeper is good or even better, a great bookkeeper? Let’s start with what every bookkeeper should be before we look at what makes a great bookkeeper. …

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  • 16
    Jul
    140716_average

    Why ‘good enough’ kills profits

    If you’ve been hearing the words ‘good enough’ used a lot in your business lately, it’s an early sign that you’re headed for trouble. It’s also a big sign that your employees are lacking your vision and passion. They will ultimately, albeit subconsciously, work to destroy your company. It may sound simplistic, even harsh. But the reality is that by allowing a culture that accepts mediocrity, you are willingly hurting your company’s profitability. For a business operating in a stable marketplace with less competition, you won’t see the effects for a while. For others, it will come much quicker. There are many reasons why …

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  • 16
    Jul
    140710_taxman

    Will your business expenses trigger a personal audit?

    By Andrew McIntosh Some of us went crazy with the Game of Thrones grand finale, with the show becoming the most pirated program in history. Australians were the worst offenders. Digital piracy is illegal; so too is tax evasion. If you have cheated the tax system, it may not impact you now as a struggling entrepreneur or business owner, but perhaps years later when you are held to account for your actions. Long after the moment of greed, or seeming need, you may have a partner, child and a thriving business by then. …

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