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On the record
Author: Paul Hassing May 22nd, 2012 at 8:03 am
More organisations are recording phone conversations for ‘training and quality purposes’. Last month, a ROBOT began by saying I was being recorded. I found this confronting, disturbing and annoying. But is it bad for business? Phone tap I hate having to opt out, having been automatically opted in. It’s such a manipulative, condescending slap in the face. Yet if a real-live... Read More
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Goal attack
Author: Melina Schamroth May 21st, 2012 at 9:37 pm
Did you set out to achieve some key goals in your business this year? Maybe you set some aims at the beginning of the financial year or maybe at the beginning of this year. Whatever the case, the end of the Australian financial year is looming. How are you tracking to your targets? As June 30 approaches, so does colder weather, shorter days and for many people, bouts or various lurgies. So how do... Read More
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Top 5 Business Benefits of Running a Company Blog
Author: Des Walsh May 17th, 2012 at 1:41 pm
In my experience, I’ve found there are many business benefits to running a company blog. Here are my top 5 explained: 1. More effective inbound marketing Inbound marketing—or to use Seth Godin's term, permission marketing—now rules. Now more than ever, you must earn the attention of prospects, make yourself easy to be found, and draw customers to your website by producing content that customers... Read More
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On the record
Author: Paul Hassing
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Goal attack
Author: Melina Schamroth
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Top 5 Business Benefits of Running a Company Blog
Author: Des Walsh
The Latest
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On the record
Author: Paul Hassing May 22nd, 2012 at 8:03 am
More organisations are recording phone conversations for ‘training and quality purposes’.
Last month, a ROBOT began by saying I was being recorded.
I found this confronting, disturbing and annoying.
But is it bad for business?
Phone tap
I hate having to opt out, having been automatically opted in. It’s such a manipulative, condescending slap in the face. Read more
Goal attack
Author: Melina Schamroth May 21st, 2012 at 9:37 pm
Did you set out to achieve some key goals in your business this year?
Maybe you set some aims at the beginning of the financial year or maybe at the beginning of this year.
Whatever the case, the end of the Australian financial year is looming. How are you tracking to your targets?
As June 30 approaches, so does colder weather, shorter days and for many people, bouts or various lurgies.
So how do you stay motivated – or regain it if it’s already in hibernation? Read more
Read MoreTop 5 Business Benefits of Running a Company Blog
Author: Des Walsh May 17th, 2012 at 1:41 pm
In my experience, I’ve found there are many business benefits to running a company blog. Here are my top 5 explained:
1. More effective inbound marketing
Inbound marketing—or to use Seth Godin’s term, permission marketing—now rules. Now more than ever, you must earn the attention of prospects, make yourself easy to be found, and draw customers to your website by producing content that customers value.
A blog helps your company stand out from the crowd, is very “findable” (see next point), and provides fresh, valuable content.
Most blogs have links where readers can register to receive updates via email or via their RSS reader. Any reader who registers is effectively giving you permission to email them with every new blog post, or have it show up in their readers, without your having to worry about spam accusations. Read more
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Bring Your Own Device
Author: David Smith May 9th, 2012 at 10:52 am
The latest technology revolution isn’t just under way, it’s about to get bigger.
Hot on the heels of the “consumerization” of IT is a new uprising, one poised to forever change how we use technology at work. Known as “Bring Your Own Device,” or BYOD, it promises to provide the workforce with increased flexibility and mobility while possibly lowering costs for IT departments.
The consumerization-of-IT revolution took place after technology devices marketed for personal use—most notably, smartphones and tablets—began being released and adopted faster than corporate IT groups could test, deploy and support them. People bought these devices in droves and brought them—iPhone and Android, iPad and Kindle Fire—to the office. Read more
Friends, Romans and Countrymen – Lend me your ears!
Author: James Evangelidis March 28th, 2012 at 10:57 am
Thank you to William Shakespeare for the above title (sorry I just couldn’t help myself). In an earlier post on the The Pulse I banged on about the importance of asking questions when meeting and discussing issues with clients and pitching for new business. Now we visit the other side of the communication coin – listening.
Listening is perhaps the most important skill any accountant or professional adviser can bring to a discussion with a client, potential client, staff member, government department, supplier and so on. When you listen … really listen … to the other party some quite amazing things begin to happen. Here are just three to think about: Read more
Read MoreSo Mr Shorten – let’s create even greater confusion for the client!
Author: David Smith March 21st, 2012 at 10:10 am
As readers are aware, the ongoing review by the government in the provision of financial services continues.
One of the issues is the removal of exemption that permits accountants to discuss issues relating to pros and cons and the establishment of self managed superannuation funds. It appears that the only way a practitioner could have the holistic discussion is to ensure that they will be licensed by either establishing their own licence or operating as an authorised representative of a dealer.
However, it is not as simple as that. A financial services licence requires a different process to be adopted. We think this will create a confusing situation for both accountants and clients. Read more
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What is the new Loss carryback scheme
Author: Richard Puffe May 15th, 2012 at 6:27 pm
What is the new “Loss carryback” scheme which was mentioned in the budget last week? I have been asked by many LiveAccounts users and partners, so I thought I would jot down my thoughts on what this is and how it could help you when funds are tight. Read more
Selling Out via Social?
Author: Steven Wright May 11th, 2012 at 11:50 am
What’s your social profile worth? Have you even thought about it? Is it growing in value? When you talk, do people listen?
With social reputation becoming more and more of a relevant form of currency, there are powers at play that are looking to exploit this new medium. In the past, it has all been about celebrity endorsement – getting the star of the day to put their name to a product. As the celebrity space becomes more and more distributed, thought the wonders of the increasingly social internet, a new generation of celebrities with social credibility are sprouting up. Read more
Read MoreEOFY Compliance. Are you ready?
Author: Kristy Sheppard May 8th, 2012 at 10:51 am
With the countdown to the end of Financial Year officially on (just 52 sleeps to go!), it’s time for business owners around the nation to ensure all their books and accounts are in order so they start off FY2012-13 in tip top shape. It’s also time for many to get prepared for the year ahead, and that includes preparing for several changes to tax compliance.
So are we ready?
It appears not. During our recent business owner and management insights panel, we found that Australian business owners have significant knowledge ‘black spots’ about the many compliance updates being introduced in the new financial year (that’s right, the one that kicks off in under two months!), putting relationships with their employees and the ATO at risk. Read more
Popular Articles
Popular Authors
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Paul Hassing
Founder & Senior Writer - The Feisty Empire
As founder of The Feisty Empire, Paul has written, edited, proofed and produced print, radio, online, outdoor and business copy for over 1200 organisations of every size and sector. He is...
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Emma Mulquiney
Online Editor - MYOB
As resident social media expert and editor of The Pulse, Emma is the online voice of MYOB. With a background in digital marketing, graphic design and advertising, she has a keen interest in...
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Melina Schamroth
Social entrepreneur
Social entrepreneur Melina Schamroth is in the business of making a difference. Founder of m.a.d.woman (making a difference), creator of the unique Single Volunteers dating program,...
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Justin Flitter
Social Media Consultant
Justin Flitter has worked with United States based startups, Advertising Agencies and New Zealand companies of all shapes and sizes. Justin leads the Marketing Association Social Media Advisory,...
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