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Friday 28th November

The Latest

  • 27
    Nov
    The Savvy Accountant episode 10 with Rob Cameron

    Episode 10: New online client portal drives collaboration and connectivity

    Host Jim Stewart (left) with MYOB Platform Strategy Manager Rob Cameron When 'The Savvy Accountant' host Jim Stewart asks where the push came from to develop an online client portal for MYOB practice software, Rob Cameron doesn't hesitate: “The changes that are going on in society and business at a broader level are incredible at the moment," Rob says, "From Silicon Valley all across the world. "But also it’s coming from clients," he continues. "Clients are coming to us saying, “Listen, this is what we want”. It’s basically a convergence of these two things.” …

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  • 19
    Nov
    141117_emailmarketing

    Why email marketing is still ace

    Email has been getting a bum rap the last 10 years. Ever since MySpace’s heyday, when Facebook was just starting to gain traction in colleges, there have been rumblings that email’s time had come, that social media was going to replace it. As a matter of fact, not long ago there were some serious moves by a few organisations to do away with email altogether and embrace social media, specifically Facebook, as the communication medium of choice. We complained that we were getting too much email — we couldn’t keep up, and most of it was spam. Many organisations started sending out fewer emails or abandoned it altogether in favour of g …

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  • 19
    Nov
    141118_desk

    6 ways to whip your business into shape before the year ends

    By Jenny Nedanovski As the year winds down to a close, and with the silly season approaching, now’s probably the best time to sort your business out. Imagine going off on a holiday knowing you’ve left your business in great shape for next year, giving you more time to focus on growing your business or more time with family and friends. It could also mean less stress because you know what position your business is in, how profitable it is and who owes you what. …

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  • 18
    Nov
    salesman

    Do we trust advertisers more today?

    I was doing some research for a talk recently, and as part of that research, I updated one of my slides — the slide where I talk about some Nielsen stats on the forms of advertising that people trust. The old figures I had were based on numbers from 2007, and, despite the fact that I knew the numbers hadn't radically changed, I felt I should update the slide given the time that had passed. Fortunately Nielsen are quite generous with their reports, and I found the 2013 numbers easily enough. That was the point when I realised that there had been a seismic shift in some of the figures I was looking at. …

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  • 17
    Nov
    141117_HungerGames

    5 team building lessons from “The Hunger Games”

    Image credit: IMDB Fans of “The Hunger Games” series are eagerly anticipating the release of the third movie, where anti-hero and uncannily accurate archer Katniss Everdeen ramp up the awesome yet another notch. Today, I want you to look beyond the stunning costumes, elaborate sets and the nightmarish thrill-kill plot to find lessons on team building you can bring to your workplace — just leave the bow and arrows at home. …

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  • 14
    Nov
    141110_MediaTraining

    Should business owners do media training?

    Some business owners have the gift of the gab, while others seem to have the gift of the gaffe. Media training can help you ride through any difficult press encountered, as with a lot of preparation and practice. Many corporations put senior staff and spokespeople through media training so they can address curly questions (sometimes by not answering them at all!) and stay on message about the organisation. The problem is much of this training is defensive, as it is designed to help the interviewee limit potential brand damage. In some cases, it strips spokespeople of their personality and makes them sound like a robot. This is not a very e …

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