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10 Twitter Accounts Aussie Business Owners Need to Follow
Author: Daylan Pearce February 22nd, 2012 at 7:43 am
It took me a while to buy in to the whole Twitter thing. I didn’t really see the point of it. 140 characters to tell a mostly faceless audience about how you ‘just bought a #hamburger’ or how you are ‘sitting on the #toilet thinking about how funny #howIMetYourMother was last night’. How was this stupid platform in anyway benefiting the progression of mankind? But one day it dawned on me that... Read More
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Over servicing
Author: Paul Hassing February 21st, 2012 at 10:27 am
Everything you need, plus much much MORE! Either there’s a plot, or I’m losing it. I feel increasingly pressured to consume more than I want or need. Could you please check the facts to see if I’m dreaming? Tissue of lies Something odd has happened to tissue boxes. Instead of one tissue coming out when I pull, I get two or even three. They’re joined more securely than... Read More
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Hacked off by hackers
Author: Melina Schamroth February 20th, 2012 at 9:49 am
Ever had your car, house or store broken into? I’ve recently had the online equivalent. I’ve had someone break into my website causing my email to be disabled and disrupting things for a couple of days and I’m finding myself hacked off by hackers. And for what end? A cheap thrill? A test run of hacking prowess? Something more sinister? Having your virtual place of work hacked into can leave you... Read More
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10 Twitter Accounts Aussie Business Owners Need to Follow
Author: Daylan Pearce
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Over servicing
Author: Paul Hassing
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Hacked off by hackers
Author: Melina Schamroth
The Latest
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Over servicing
Author: Paul Hassing February 21st, 2012 at 10:27 am
Everything you need, plus much much MORE!Either there’s a plot, or I’m losing it.
I feel increasingly pressured to consume more than I want or need.
Could you please check the facts to see if I’m dreaming?
Tissue of lies
Something odd has happened to tissue boxes.
Instead of one tissue coming out when I pull, I get two or even three. Read more
Hacked off by hackers
Author: Melina Schamroth February 20th, 2012 at 9:49 am
Ever had your car, house or store broken into?
I’ve recently had the online equivalent. I’ve had someone break into my website causing my email to be disabled and disrupting things for a couple of days and I’m finding myself hacked off by hackers.
And for what end? A cheap thrill? A test run of hacking prowess? Something more sinister? Read more
Read MorePinning our hopes
Author: Paul Hassing February 16th, 2012 at 9:40 am
Life at the pointy end.
Hearing a rising howl about Pinterest, my first thought was, ‘Not another bloody social media fad!’
My second thought was, ‘I ignored Twitter for months, only to find it’s one of the most useful things ever.’
Then, when someone claimed Pinterest generates more leads than Twitter, Facebook and LinkedIn COMBINED, I had to take a look.
What is it?
Pinterest is an electronic version of the scrapbook you may have kept as a kid.
‘Pinning’ (scrapbooking) is actually quite calming and … fun. Read more
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If you don’t know what Gen Y wants … ask!
Author: James Evangelidis February 15th, 2012 at 11:39 am
I’ve worked in and around the Accounting profession for more years than I care to remember. With my headhunting hat on I usually work at the Partner and Director level, across both big and small accounting firms. Amongst other topics of conversation, the subject of “those darn Gen Y staff” comes up on a regular basis. To remove any confusion – Gen Y refers (at least in my mind) to those people born between 1980 to 2000.
I’m sure you’ve heard the usual traits attached to Gen Y: self-absorbed, sense of entitlement, lack of loyalty, poor worth ethic and more. You get the idea. Read more
Do you believe knowledge is power?
Author: Chris Britton February 14th, 2012 at 12:05 pm
Accounting practices need marketing just as much as anyone else. Marketing isn’t, as many people imagine, just about advertising and trying to help the sales team make a sale. And yes it may eventually come to that, but marketing in the truest form, the very foundation of it, lies with the customer. It is understanding what your customer’s points of pain are, what they need (not necessarily “want” in the words of Steve Jobs) and then creating a solution. It doesn’t end there. You need to ensure that the solution is delivered in the right way, the easiest way for your customer to access – deliver the optimum customer experience. You also need to consider how what you are offering is going to differ from what everyone else in the market offers. What is going to make you unique? Why should they buy ‘it’ (whatever ‘it’ is) from you? There are then decisions on how to price the product, where to distribute it and only then do you start the work of promoting it. Read more
Read MoreThe most important thing
Author: James Evangelidis February 7th, 2012 at 5:09 pm
I’m assuming, if you’re reading this article, that you’re an accountant or at least working in the industry in some capacity. Let me ask you a question … “As an accountant what is the most important thing you do for your clients?” Over the years I’ve been given any number of responses to this question.
Some say, “Keep my clients safe & compliant”.
Others say, “Make their lives easier”.
While many say, “Get them a big tax refund”.
However, the most common response I receive to this fundamental question is, “to add value”. Read more
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10 Twitter Accounts Aussie Business Owners Need to Follow
Author: Daylan Pearce February 22nd, 2012 at 7:43 am
It took me a while to buy in to the whole Twitter thing. I didn’t really see the point of it. 140 characters to tell a mostly faceless audience about how you ‘just bought a #hamburger’ or how you are ‘sitting on the #toilet thinking about how funny #howIMetYourMother was last night’.
How was this stupid platform in anyway benefiting the progression of mankind?
But one day it dawned on me that there were some pretty switched on people on this thing. And they were all constantly sharing little tidbits of really cool information. So, I jumped on board and became one of the 27% of Twitter users who just watch but don’t participate in the conversation. Read more
Five things you need to know this week
Author: Emma Mulquiney February 17th, 2012 at 3:30 pm
Friday 17th February 2012
It’s Friday, which means another weekly wrap up of all the news and views affecting Aussie business owners.
It’s been a big week here an MYOB, as our very first AccountRight Masterclass gears up to take the best tips and tricks from our latest release around the country! Make sure you check out this very special post from our chief trainer, Darcy, as he shares his top five great tips that will make a big difference to the way you use AccountRight.
Before you run off to enjoy another weekend, make sure you check out latest from the news sites…
Read MoreLittle Changes. Big Impacts.
Author: Darcy Nicolson February 15th, 2012 at 6:16 pm
Five seemingly small things that will make a big difference to the way you use AccountRight
Recently I have had the opportunity to spend time with our Seminar Presenters on the upcoming AccountRight Masterclass seminars, and had got an in depth look at the newest version of our much loved AccountRight software.
It took me back to the day we released Premier version 12, the whole interface had moved away from a grey background to the current white look. Most of the clients I spoke to thought it looked great, and while a handful thought it was too ‘bright’, they generally appreciated the cleaner, sleeker look. Read more
Popular Articles
Popular Authors
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Paul Hassing
Founder & Senior Writer - The Feisty Empire
As founder of The Feisty Empire, Paul has written, edited, proofed and produced print, radio, online, outdoor and business copy for over 1200 organisations of every size and sector. He is...
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Emma Mulquiney
Online Editor - MYOB
As resident social media expert and editor of The Pulse, Emma is the online voice of MYOB. With a background in digital marketing, graphic design and advertising, she has a keen interest in...
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Melina Schamroth
Social entrepreneur
Social entrepreneur Melina Schamroth is in the business of making a difference. Founder of m.a.d.woman (making a difference), creator of the unique Single Volunteers dating program,...
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Justin Flitter
Social Media Consultant
Justin Flitter has worked with United States based startups, Advertising Agencies and New Zealand companies of all shapes and sizes. Justin leads the Marketing Association Social Media Advisory,...
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