The Pulse

News, views and ideas for your business


Wednesday 27th August

The Latest

  • 27
    Aug
    140827_AASBCarmenRidley

    Getting to know the voice of small accounting firms on the AASB

    When I was given the opportunity to interview Australian Accounting Standards Board (AASB) board member Carmen Ridley, I expected a trek to the busy business end of Bourke Street, Melbourne. Instead, I found myself nestled beside a log fire in a gorgeous home – itself comfortably nestled into a bushy hillside on the Mornington Peninsula. And while the view over the valley was interrupted by a disappointingly opaque morning fog, the company more than made up for it. …

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  • 15
    Aug
    140815_growth

    Rewarding growing businesses in the mid-market

    Tim Reed recently had the pleasure of judging & attending the 2014 Telstra Australian Business of the Year award.  As always, it was a fantastic event for Tim, signifying a huge celebration for the drivers of our economy – small and medium businesses across Australia. “These awards are very special to us at MYOB. In 1996 when we had just 40 employees and around 70,000 clients, we entered the awards. The application process, then as it does now, forced us to reflect on where we'd come from and where we were going. Never did we imagine that we'd win ... but win we did,” says Tim. He still views winning the Australian Business o …

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  • 15
    Aug
    SavvyAccountant_Ep3

    Episode 3: Beyond the traditional accountant-client relationship

    18 months ago, Amanda Gascoigne was at a crossroad. Her accounting practice Gascoigne Consulting was about to celebrate its 15th year in business, and was growing from strength to strength. She had to make a decision: grow or consolidate. While growth made sense, Amanda had long held a dream to mentor startups – beyond the advice normally offered by accountants. So she closed the books, removed slow-paying clients, and consolidated. This would provide her the space to finally realise her dream. …

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  • 14
    Aug
    140814_EDPayGlobal

    MYOB expands offering for larger business in Australia and New Zealand

    I would like to share with you the exciting announcement from MYOB today that we have signed an agreement to purchase PayGlobal – a leader in HR and payroll solutions. PayGlobal is a very successful company that was established in 1991. It has gone from strength to strength and over half a million employees across Australia and New Zealand now use its payroll software. Customers include Kmart (NZ), The Warehouse (NZ), Vodafone, Compass, The Good Guys and Trademe - and in fact MYOB is also a customer of PayGlobal. …

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  • 13
    Aug
    140813_silence

    6 reasons why you should never discuss price with customers

    This post is similar to an internal document I recently wrote for a client to share with their sales teams. However, I have adapted it for general consumption as I feel it applies — or should apply — to a lot of the clients and customers that we deal with. First things first, let’s distinguish between mention and discuss. We will tell potential clients our price, but we won’t discuss it. We’re not open to negotiation. …

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  • 12
    Aug
    140812_offers

    9 creative offers to use for your email marketing

    Previously, I wrote about the importance of building your email marketing list in a legitimate, permission-based way. One of my favourite ways for doing this is through offering valuable content to email subscribers that incentivises them to act and positions you as an expert in your field. Today, I am going to suggest opportunities to find these potential customers using nine different offers you can provide them. …

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