This plate has since proven its worth beyond anything we imagined. Here’s how.
Within days of the plate going up, our postie (mail delivery officer) accosted me from his bike. He said he’d had several letters addressed to Empire House, and that he’d toured the suburb hunting for the ten-storey edifice our head office name implies. He was glad of the confirmation.
Traffic is busy in our one-way street. Visiting clients have remarked that seeing the plate on their first drive by assured them they were in the right spot. This freed them to concentrate on parking.
My renting neighbours change fast enough to constitute a minor marketing demographic. I always try to be welcoming. When I tell newcomers how to prevent their car windows being smashed by thieves, they invariably ask me to explain the plate. This has twice generated business leads.
Registering a business in Victoria requires you to ‘hang your shingle’ outside your premises. I’d been meaning to do this for eight years. Now it’s sorted – in style!
The plate cost $198 (including GST). Fonnie also gave me the receipt. I was able to claim my own Christmas present as a tax deduction against Empire income. How cool was that?!
Every time I see the plate, I feel pride that I have a thriving business and satisfaction that I work from home. It’s a great mindset with which to enter my office and start the day.
So, if you need a gift idea for a business owner, throw this against the wall and see if it sticks!
Paul Hassing, Founder & Senior Writer, The Feisty Empire