Author's Articles

• 08
  Feb

  What’s in a name?

  SBO Archive

  Today we welcome back Leah Klugt from The Golden Goose. Leah recently transformed her business’ name and brand and kindly shares her experience and insights with you. Welcome back Leah!  Naomi  :)     What's in a name? That which we call a rose by any other name would smell as sweet – or would it?   Brand Power - Demonstrated. It’s not often in the design world that you get to see direct results. S

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• 09
  Nov

  WHO TO HIT – know your target

  SBO Archive

  Today the Small Business Owner blog is pleased to welcome Leah Klugt from The Golden Goose Design Studio, who shares some great insights into knowing your target market.  Welcome Leah!  Naomi :) You’ve heard the saying “know your target market” a thousand times - heck if you’re brave enough to Google it you will get about 49,400,000 results! With the bombardment of articles about the subject, w

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