About the Author
Matthew Gain is a digital PR practitioner who lives in Sydney Australia. Currently the director for brand and digital marketing at global PR company Edelman, Matthew has developed digital, social media and PR programs for brands including Samsung, News Limited, Microsoft and Vodafone.
Whether you like it or not, regular business negotiation is a reality. Personal and business relationships are built on negotiation. In fact, successful negotiation can be the difference between your business succeeding or failing. Over a career working in marketing agencies, I have learnt — mainly by doing the wrong thing at the time — how to be a better negotiator. There is no one size fits all approach to n
Steve Jobs was one of the best presenters in the tech industry In my previous post on this topic, I shared some tips on preparing for a presentation or public speaking opportunity. As I mentioned previously, preparation is key, but all the preparation in the world will not help you if you don’t deliver on the day. 6 tips for delivering a great presentation
According to a study by Newspoll in 2008, 23% of Australians rate public speaking as their biggest fear. Death only slightly beats it, with 27% of respondents fearing death. Pretty alarming, isn’t it!
The press release is one of the oldest PR tools available to you. With a few updates to the old format, you can spice up an otherwise standard press release and still be effective. Below are a few tips around the basics of press release writing and how you can update the traditional press release.
This is the last part of my series on creating a successful Facebook Page. In my first post, I covered a few key points on what a Facebook Page is and the things you need to consider before launching your Facebook Page. In my second post, I explored techniques for creating sticky content and tips on growing a community. In this post I will share tips on measuring your Facebook Page efforts.
This is the second in a series of three posts on creating a successful Facebook Page. In my last post I covered a few key points on what a Facebook Page is and the things you need to consider before launching your Facebook Page. In this post I will explore techniques for building content your audience will like and growing a community.