As founder of The Feisty Empire, Paul has written, edited, proofed and produced print, radio, online, outdoor and business copy for over 1200 organisations of every size and sector.
He is extremely versatile, having handled everything from websites, recruitment ads, case studies, annual reports and newsletters to catalogues, media releases, user guides and even cookbooks.
Paul holds Bachelor of Business and Master of Arts degrees and has ten years human resources experience. His work has been awarded three times and his articles have appeared in over 20 magazines worldwide.
As chief writer for MYOB, he has moderated hundreds of articles and thousands of comments. One of his pieces features in Seth Godin’s Purple Cow.
Do you remember this?
Desolie mentioned the good old days, on a day I’d just discussed them with Dad.
As businesspeople, our beliefs have deep implications for how we operate.
To optimise same, I’d like to know:
Were the old days actually good?
Are these days better?
If not, can we go back?
It all began with the garbage truck ...
One day, you may seek sponsorship for your business, team, club, project, cause or event.
This can be tricky, especially in lean times.
In helping clients give it their best shot, I’ve learnt a few things.
I’m hoping you’ll add your two cents, so we all get more bucks for our bang.
Cold hard cash call
Some clients think the best way to tap cats for cash is to cold-call, introduce themselves and t
Like many, I have trouble getting tradespeople to do anything.
But compelled by the dictates of 120-year-old Empire House, I keep bashing away.
Recently, I had a rare win with an electrician.
I report this result in the hope you may repeat it in your home and/or business.
Such peer review could flag a shift in artisan communication.
Some businesspeople label the fruits of their labour.
I think this is great in some cases.
But I draw the line when the fruits are ... fruit.
Here’s a quick analysis to see if you agree.
Some hand-made clay bricks from Roman times bear the impression ‘Felix fecit’.
This means ‘made by Felix’.
Not only was Felix the brick maker a proud artisan with a keen sense of brandin
Take a closer look ...
As an impressionable youth, I was surprised when a senior retail colleague invited me to his home.
Tim* and I had only dealt fleetingly, yet somehow he knew I was studying human resources.
He said he had something vital to impart that could galvanise my fortunes.
Though he declined to ‘ruin the surprise’ with details, I was intrigued enough to accept.
If the shoe fits
I’m a big fan of continuous improvement – in both business and personal life.
But some advocates of this discipline are beyond me.
Take, for instance, Émile Coué’s conscious autosuggestion:
Every day, in every way, I'm getting better and better.
This exhortation is so demanding, I can’t keep up with the damn thing!