About the Author
Product Marketer3 posts
Sarah is MYOB Atlas’ Product Marketer. She joins the team all the way from Chicago USA and brings a wealth of experience in online marketing, client acquisition and the client lifecycle. Most recently Sarah has worked with Urban Partnership Bank managing an online product through its infancy into a competitive offering. Prior to this she worked with Google as an AdWords Specialist.
Where was your best hide ‘n’ seek spot as a kid? Remember holding your breath and waiting for what felt like forever to see whether or not your sibling could find you? Your website may effectively be playing hide ‘n’ seek with your customers right now.
Have you ever gone to a website, found a great deal, went to purchase it, and gotten frustrated because you: Couldn’t find where to pay, Thought it wasn’t secure, or Blinked and had the webpage crash just as you finished the last step in what felt like an epic process? Did you know that 63% of online orders collapse after buyers initiate checkout?1. Increasing your online transactions doesn’t stop at
Is a domain name by any other name really as sweet? Do you remember the recent controversy around the name Talula Does the Hula from Hawaii? A New Zealand court ordered parents to change their daughter’s name because it risked making her the target of ridicule and giving her a social handicap. Would you believe that your website’s domain name could also cause your business to suffer similar consequences? Wh