Thursday 20th June

The Pulse

Zac Martin is a 22-year-old Gen Y working as a Digital Strategist at advertising agency George Patterson Y&R in Melbourne. For four years he has worked across analytics, social media, search marketing and the many aspects of digital. He blogs (rants) at Pigs Don't Fly

Author's Articles

28
Jun

How To Start With Google Analytics

Businesses, Featured, Technology, The Web

If you have a website then you might already have Google Analytics set up. If you don't, let's fix that immediately. If you don't know what Google Analytics is, it's a tool that allows you to monitor and measure the traffic on your website. Tracking visitors that come through your website can provide a whole range of insight and ultimately generate improvements to help you increase sales. The best part: it'

Read More
19
Jun

The Importance of Online Reviews

Businesses, Featured, The Web, Your Clients

I'm surprised by how many small business owners overlook online reviews. They either don't know about them, or they aren't worried about them. It seems often the attitude is that a nice website is sufficient to persuade potential customers that your business is reliable and offers good service. But we live in a time where one bad experience could be posted as a permanent mark against your online reputation. More i

Read More