About the Author
Digital Strategist2 posts
Zac Martin is a 22-year-old Gen Y working as a Digital Strategist at advertising agency George Patterson Y&R in Melbourne. For four years he has worked across analytics, social media, search marketing and the many aspects of digital. He blogs (rants) at Pigs Don't Fly
If you have a website then you might already have Google Analytics set up. If you don't, let's fix that immediately. If you don't know what Google Analytics is, it's a tool that allows you to monitor and measure the traffic on your website. Tracking visitors that come through your website can provide a whole range of insight and ultimately generate improvements to help you increase sales. The best part: it'
I'm surprised by how many small business owners overlook online reviews. They either don't know about them, or they aren't worried about them. It seems often the attitude is that a nice website is sufficient to persuade potential customers that your business is reliable and offers good service. But we live in a time where one bad experience could be posted as a permanent mark against your online reputation. More i