Saturday 25th May

The Pulse

Booking a win

Written by
Paul Hassing

Businesses, Featured, The Web

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02
Feb

Have I got a story for you!

Social media is still the Wild West for companies seeking promotion.

Amid a year of spectacular fails, one quiet achiever is proving instructive.

Their online initiative is:

Blindingly simple.
Devastatingly targeted.
Refreshingly modest.
Extremely clever.
Definitely worth a look.

Unpublished

It’s said that ‘everyone has a book in them’.

I wish I could recall who added ‘… and for most books, that’s the best place for it!’

My novel manuscript has mocked me from my bookcase for 14 years.

Ever since publishers stemmed the torrent of unsolicited submissions by refusing to take them.

So, imagine my surprise this week when I found one publisher had reopened the door.

The plot thickens

In following some writers on Twitter, I’d stumbled on Penguin Books Australia.

I was instantly transfixed by one of their recent tweets:

“Penguin Australia is now accepting unsolicited manuscripts! Read the submission guidelines here: http://pen.gy/blcD6j”

If you’ve ever tried to get a book published, you’ll know how freakishly hard it is.

Examining Penguin’s revolutionary offer, I saw it had already been retweeted by 168 bookworms.

Talk about drilling down a rich seam!

This sharing shows the camaraderie of writers. Anyone planning to submit was reducing their prospects by spreading the news.

And, bugger it, so will I!

Signing the reads

Impressed by Penguin’s non-Draconian submission guidelines, I checked their Twitter page.

Still glowing with gratitude, I spotted three titles in their background photo that I immediately wanted to own.

It was here that I realised the genius:

Make hungry punters feel special, show them some candy, but don’t try to flog it.

Brilliant!

Book marks

I now see Penguin are all over Facebook too.

Someone very savvy is running their social media.

This morning I submitted my manuscript, thus wresting an ancient, rabid gorilla from my back.

For all I know, Penguin’s ‘other end’ is merely a captive work experience kid with a red crayon.

Despite the towering probability of rejection, checking my emails for the next three months will carry a frisson of hope.

This tale has legs.

I’m telling you about it.

I’m inviting Penguin to comment.

And the next time I’m in Readings, you can bet your bibliography I’ll be positively disposed to grab something from the classics.

Your story

Well, that’s the end.

Or is it?

Have you written a book?

Do you have one in you?

What do you think of the Penguin’s progress?

We’re sitting comfortably …

Please begin!

Paul Hassing | Founder & Senior Writer – The Feisty Empire

change, clients, customer service, facebook, loyalty, social media, team, technology, twitter

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What others are saying

Author

Belinda Thomson

February 2, 2012 at 10:41 am

I have a book in me. But given I can barely co-ordinate working, blogging and being a grown up, I think the world is safe from it ever getting put down on paper.

But that’s awesome that you submitted yours Paul – well done!

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 10:47 am
  
  Thank you, Belinda. I greatly appreciate your honesty, generosity and support.
  
  For the record, if it’s not a rude question, could you at least give us a topic and a working title? I’d love to know …
  
  Reply
  - Author
    
    Belinda Thomson
    
    February 2, 2012 at 11:17 am
    
    I have this idea of writing a part family history/part Mile-Franklin-type Australian historical novel. My family has been here since the 1850s and is rife with stories/scandals! Working title … let me see … nope, that’s way too hard.
  - Author
    
    Paul Hassing
    
    February 2, 2012 at 11:18 am
    
    You’re such a good sport, Belinda. Thanks!
Author

PenguinBooksAus

February 2, 2012 at 11:09 am

Thank you for your kind words Paul.

Congratulations on taking the big step and submitting your manuscript.

Good luck!

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 2:19 pm
  
  You’re very welcome, PBA. We love good news stories in here (and they can be rather thin on the ground these days). Many thanks for being such an interesting case study!
  
  Reply
Author

Malcolm Owens

February 2, 2012 at 12:04 pm

Thanks Paul,

I have a book in me too! Well it’s out now with the help of the highly talented Adam Finlay so I will send it along to Penguin. Appreciate the heads up!

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 12:07 pm
  
  Onya, Malcolm! I’ve seen that book and it’s rather good. Nor do I think it’s your last – by any means. Good luck and keep ‘em coming!
  
  Reply
- Author
  
  Adam Finlay
  
  February 2, 2012 at 4:55 pm
  
  Go Malcolm! In any case, I just dotted the ‘i’s. You provided the guts. So good luck to us all!
  
  Reply
Author

Leon Noone

February 2, 2012 at 12:07 pm

G’Day Paul,
I’ve written two books and self published, at last count, 19 eBooks. In the mid-1990s, I decided not to publish any more books. Some smart bloke explained that I could make lots more money with lots less hassle by selling them a s”Special Reports” a chapter at a time.

Naturally, in my teen and twenties, I was always going to write the Great Australian Novel. After three starts, I discovered that my words were neither “great” nor “novel.” Since then, I’ve stopped smoking. That was lots harder I can tell you.

But writing’s still fun.
Regards
Leon

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 12:12 pm
  
  You never fail to impress, Leon. How I’d love you to lay out your earnings from writing for us to pick over. But I think that may be asking too much. No matter which way you cut it, 2 + 19 = A Bloody Good Effort. Best regards, P.
  
  Reply
Author

Jason Hess

February 2, 2012 at 1:05 pm

Hello folks,

I find the concept of writing a book rather daunting. I don’t think I would have the patience, nor , to be frank, a story worth telling.

I have, however, collated a few business tips over the years so do look out for my NYT best selling A5 information sheet coming soon!

By the way, I’ve read Malcolm and Adam’s book and it is full of gold for any business. Penguin would be bonkers not to publish it! It’s far superior to the majority of books you find in the business section of your local book store.

And speaking of book stores, I dare say the marketeers at Penguin would be focusing ever more on online promotion and distribution given the parlous state of bricks and mortar retailing in publishing (q.v. REDgroup who own Borders and Angus and Robertson). There’s a lot less shop fronts out there now in which to get your product noticed.

Let’s hope Penguin pick up your book, Paul!

Jas.

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 2:07 pm
  
  Hi, Jas! Given your extensive commercial and travel adventures, I’d have thought you had several tomes inside you. Then again, it often takes others to spot and flag our merits. You make a raft of good points and I’m thankful you dropped by.
  
  Reply
- Author
  
  Adam Finlay
  
  February 2, 2012 at 4:54 pm
  
  Thanks for the kind words, Jas! It looks to me like writing a book is a labour of love. But I’m told the way to do it is X words per day, until it’s done. Not so daunting that way. And thereafter, it’s easier to edit than write. (Although that’s easy for an editor to say. ) Now, if only to follow my own advice …
  
  Reply
  - Author
    
    Paul Hassing
    
    February 3, 2012 at 10:01 am
    
    You’re dead right, Ad; one’s own advice is often the hardest to take.
Author

Kate James

February 2, 2012 at 2:47 pm

Good luck Paul! Your writing is brilliant – it would be great to see it in print.

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 2:50 pm
  
  Thank you kindly, Kate. You can’t half string a sentence yourself! You’ll hear my scream of joy from Collins Street if it gets up.
  
  Reply
Author

Paul Hassing

February 2, 2012 at 2:56 pm

A pleasing comment just in via Twitter from Jonathan @jonogurney :

‘This will hopefully give me the kick I need to actually finish my own writing endeavour!’

To which I replied:

‘Oh, goodo. If you manage to pull that off, be sure to let us know! Good luck! ’

Thanks, Jonathan, for joining us and retweeting our link.

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 2:58 pm
  
  And here’s Jonathan’s blog:
  
  http://oftenwanderingmind.blogspot.com.au/
  
  Reply
Author

Lorraine

February 2, 2012 at 2:57 pm

I don’t think I have a book in me, but I may have another play. With a new media theme…

Here’s hoping Penguin picks up your novel, Paul–I can’t wait to buy and read it!

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 3:02 pm
  
  So pleased you made it, Lorraine! Watching your hilarious experiments with text-to-video software, I got the impression you were a natural story teller. Thank you for your offer, which I’ll be very happy to reciprocate with ANYthing you create.
  
  Reply
  - Author
    
    Paul Hassing
    
    February 2, 2012 at 3:03 pm
    
    One of my faves: http://marketcopywriterblog.com/2011/09/20/the-adventures-of-marketcopywriter-woman-our-copywriting-hero-wrestles-with-price-gouging/ So innovative!
Author

Nina Sunday

February 2, 2012 at 3:11 pm

I self-published my book on how to study for students a few months ago:
‘Brainpower Smart Study: How To Study Effectively Using a Tested and Proven 8-step Method’

It’s available on Amazon.com and Kindle. I created a website for both print and ebook versions. I do a blog, and Facebook posts and write articles for EzineArticles.com. Sales are a trickle but I’m after a flow! (Like a cook follows a recipe, a student can follow this method, taught for the last 18 years in workshops, and proven to achieve better grades).

Thanks for the tip to submit this to Penguin as I am looking for a distributor; and a publisher is more than that.

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 3:20 pm
  
  Good show, Nina! I love how your comment and link touches on everything we’re discussing.
  
  In case anyone doesn’t realise some of us have links behind our avatar (headshot photo) names, here’s yours one more time: http://howtostudymethod.com/
  
  You’re already way ahead of me with your Amazon and Kindle action. (That must have taken some effort!) I’ll be delighted if you find big-time joy with Penguin. Best regards and please keep us posted. P.
  
  Reply
Author

Paul Hassing

February 2, 2012 at 3:14 pm

Another Twitter comment, this time from @Daylan_Pearce :

‘Dominos are doing cool things: goo.gl/ha4Yp @myobteam: The savviest social media campaign that’s got your attention? @PaulHassing’

Thanks, Daylan. I’ll check out that link with interest!

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 3:14 pm
  
  Correction: I’ll expand that link, and then check it out:
  
  http://vimeo.com/channels/dominospizzachicago
  
  Reply
  - Author
    
    Paul Hassing
    
    February 2, 2012 at 3:48 pm
    
    That link is ace, Daylan. An amazing confluence of ideas, business and technology. Thanks again!
Author

Linda ~ Journey Jottings

February 2, 2012 at 3:29 pm

WooHoo!! Single step taken on your road to novelist -
If the writing is as sharp and witty as your posts here, this is one book I’m really looking forward to reading

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 3:32 pm
  
  By jingo I’m having a good day at the office! I imagine many writers will nod their heads when I say we live to be read. So comments like yours go straight to my heart. Thank you Linda.
  
  Reply
Author

Sheila NomNomDePlume

February 2, 2012 at 3:43 pm

Yay Paul – by actually submitting your work you’ve already gone further than most writers ever do. Congrats

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 3:45 pm
  
  Dang! ALL the published authors are coming out to play! With support like this, failure is NOT an option. Cheers Sheila!
  
  Reply
Author

Adam Finlay

February 2, 2012 at 4:53 pm

So glad you’re submitting your MS, Paul. And Penguin is clever to create some buzz this way. Certainly, a solicited opportunity to submit is a rare thing. I hope they find some gold, yours not least among it.

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 5:08 pm
  
  I appreciate your kind words, Ad. And hope that you may favour us with an offering one of these days. I was mighty impressed with that short story you did for your master’s. And your treatise on surfing.
  
  Reply
Author

Judy

February 2, 2012 at 5:54 pm

Yee haaaa Paul,
Well done for putting your money where your mouth is, or your book where it can leave the nest.

My book is still in me with lots of ideas bursting forth pictorally on Facebook.(Samaria Creek Morgans).

I enjoy your insightful wordsmithing and wry humour and look forward to THE BOOK.

When you last visited Samaria Creek farm, we sat in the mare herd dicussing benefits of relating to horses and how they’ve changed my and many of my students lives.
You said ‘Write a book’ but didn’t mention yours waiting on the shelf.

I’ve been following Pulse,thinking ‘too busy to comment’ until now; your willingness to share your fears,triumphs and falls is inspirational.

I never want to be too busy to tell a friend I’m proud of them.

Every day I learn something and peel another layer …perhaps my book title will be ‘Am I there yet’

Congratulations,
Judy

Reply
- Author
  
  Paul Hassing
  
  February 2, 2012 at 7:08 pm
  
  Dear Jude, what an omen! Two minutes ago I was reading Helen Garner’s short story: Three Acres, More or Less (in her True Stories collection). All the way through it, I was thinking of you and your land. Next thing, I’m looking at your comment! And the thing is, Helen Garner’s stuff has helped me get off my bum and do something with this damn novel. I wonder if she might work for you too.
  
  I’ve seen your writing and it bloody rocks. Maybe when your horses start pulling big bucks you’ll have the space to create. Or maybe the desire to write will simply overwhelm all else. And then we’ll REALLY be talking. Thank you for your love and support. I am so lucky to have you around.
  
  Reply
  - Author
    
    Paul Hassing
    
    February 2, 2012 at 7:11 pm
    
    What True Stories looks like: http://astore.amazon.com/thefeiemp-20/detail/B00573YVS2
Author

Paul Hassing

February 2, 2012 at 7:20 pm

Ample proof of Judy’s talent: http://myob.com.au/blog/then-and-now/ I love this piece.

Reply
Author

Spike

February 2, 2012 at 9:46 pm

I had a novel in me. Unfortunately, I went to the loo and now it’s gone.

On a more serious note, this is GREAT news (and I’ll be passing it along through whatever channels I can think of). More publishers need to get on this wagon if they’re to survive the self-pub assault: Harper-Collins are already way ahead of the crowd with their Authonomy site, now Penguin are catching on. Hopefully, over the next few months/years, we’ll see some more big publishers stepping out of their darkened bricks-and-mortar rooms and opening the doors to submissions. Just think of all the jobs they’ll create for crayon-wielding adolescents!

The one down-side of this is, of course, for the agents who have always helped people get published (for commission, not scammy up-front payments). They’re getting a kick in the teeth, though they could follow suit and open their doors to electronic submission and still do the in-betweeny work. Perhaps they need to wake up, too, eh?

Splendid news on your submission, though – isn’t it amazing how one simple step from a big publisher can awaken the wide-eyed child in you and spark a little flame of hope? I shall be watching for updates on your maunscript’s progress. As for me, I think it’ll be a while before my novel-monkey gets off my back. Mostly because he smells of poo and needs a darned good cleaning-up before anyone else gets to meet him.

And hey, just think: if they pick up your book you won’t even have to market it. How’s that for a pro marketer doing himself out of a bit of work?

Reply
- Author
  
  Paul Hassing
  
  February 3, 2012 at 6:18 am
  
  I’m so pleased you visited, Spike. Even though I was jealous beyond words of that photo of you slicing into your first box of brand new books from the publisher. I do hope Going The Half Hog is selling well. It bloody should!
  
  You make such good points. The means of production are indeed in our own hands these days. If the publishers don’t get with the program, we’ll leave them for dead (though with rather inferior layout settings, I suspect).
  
  I SHOULD get an agent too. Apart from sending out one tweet to the cosmos, I’ve done nothing in this area. Many thanks for the reminder.
  
  I love your style of writing and would warmly welcome a novel from you if it ever happens. Thank you for your wise words. P.
  
  Reply
  - Author
    
    Paul Hassing
    
    February 3, 2012 at 6:32 am
    
    Speaking of agents, I just heard back from Penelope Trunk (who has been around this block many times and knows what’s what):
    
    ‘Get an agent. Really. Also, Penguin is not reading your blog post. I hate to be a downer. I’m sorry. Just a realist.’
    
    My reply:
    
    ‘Thank you, P. I greatly appreciate your cando(u)r. What would we be without it?! I shall follow your wise advice. Best regards, P.’
    
    And I will, too – because Penelope’s advice is brilliant:
    
    http://blog.penelopetrunk.com/2007/04/22/a-week-of-journalism-seven-ways-to-get-an-agents-attention/
  - Author
    
    Paul Hassing
    
    February 3, 2012 at 6:32 am
    
    And this: http://blog.penelopetrunk.com/2007/06/14/how-to-get-a-six-figure-book-deal-from-your-blog/
  - Author
    
    Spike
    
    February 3, 2012 at 7:05 am
    
    A dozen copies sold, which is about 10 more than I thought would happen. The biggest plus has been the forum, oddly enough, which is fast turning into an absolutely brilliant resource for part-time freelancers – everyone who’s joined has been totally generous and open with advice and ideas.
    
    The novel’s written, actually (NaNo this year)… but it really does deserve to be flushed down the toilet right now. I have to rewrite most of it. Stinky, ewwwww!
    
    May I ask what yours is about? (No one seems to have asked that question or I missed it.)
  - Author
    
    Spike
    
    February 3, 2012 at 7:17 am
    
    P.S. Already had one follower shout a huge “Thank you” for the pointer, good sir. One more application in the electronic post to Penguin from a happy Aussie, thanks to you!
  - Author
    
    Paul Hassing
    
    February 3, 2012 at 7:18 am
    
    I can’t believe you’ve only sold 12 copies! It’s a tough bloody market out there alright. But how cool that you’ve become a thought leader in the process! Surely this must lead to more sales over time.
    
    Re the plot, I’m SO glad you asked. Here’s the synopsis:
    
    ‘This 46 chapter dystopian novel extrapolates current social, technological and environmental trends.
    
    Themes include globalisation, corporatisation, formalised social stratification, democratic apathy, personal risk-taking and the use/abuse of technology.
    
    Technology and an eleventh hour appreciation of the environment have saved humanity from self destruction. Society’s powerbrokers are the cashed-up and the technically gifted. Only they can keep the world economy running, which is what almost everyone wants. They form a global cartel called ‘ETAT’.
    
    Aided by subverted surveillance technology operating at the molecular level, ETAT consolidates its political influence and introduces a universal caste system (Poor, Comfortable, Rich, Superrich, Free) with its own members in the top echelon.
    
    In return for keeping their place, citizens are guaranteed never to fall below it. They may improve their lot only by risking their lives on ‘The Game’. Strapped into a variety of gruesome instruments, dissidents reach for the level above them. Winners change their lives forever. Losers die in ways designed to maximise ratings and advertising revenue. Many who abhor the concept ultimately discover that no one is immune to the right set of motivators.
    
    This novel considers the nature of human desire and choice by examining intricately connected characters and the emotions with which they pursue their different lives.’
    
    It has been examined by a couple of established sci-fi writers. One said it could inject new life into the genre in Australia. Wouldn’t that be nice?! Thanks very much for your interest, Spike.
  - Author
    
    Paul Hassing
    
    February 3, 2012 at 7:21 am
    
    That’s so cool, Spike. I see you’ve been giving us a BIG push on Twitter. Words can’t express my gratitude. (But please don’t tell Penguin that!)
  - Author
    
    Paul Hassing
    
    February 3, 2012 at 11:13 am
    
    I just called my first literary agent. Watch this space!
  - Author
    
    Spike
    
    February 4, 2012 at 12:37 am
    
    So basically, it’s an analysis of US society? (Sorry, couldn’t resist.) Fingers crossed for the agent!
  - Author
    
    Paul Hassing
    
    February 4, 2012 at 7:07 am
    
    Ha ha, Spike! Yes, a lot of the stuff I predicted is already happening in the US.
    
    Except the genetically modified grass which mows itself when the wind blows.
    
    But I’ve striven to give the book a global feel, so all readers can think, ‘this could happen to me’. It’s ambitious, but worth a shot.
Author

Tash

February 2, 2012 at 10:36 pm

Fantastic news that you’ve submitted your novel again Paul – I’m sure it’ll do well. And great in general to hear that Penguin if opening their doors to unsolicited manuscripts – they’ll get some nonsense of course but one or two gems plus the publicity will be worth the effort for them.

I have a few books in me, but no idea how many will ever get written! I have a couple of eBooks already out there and a few underway, but a full size book is something I’ve put on hold until I can devote the head space and time to it more than I possibly could now.

“Make hungry punters feel special, show them some candy, but don’t try to flog it.” Pretty much sums up good marketing and service doesn’t it? And I think social media makes this easy in that it’s all about connecting (and making people feel heard and special) and works best when it isn’t flogging something.

Let us know of your progress with the manuscript

Reply
- Author
  
  Paul Hassing
  
  February 3, 2012 at 6:19 am
  
  Many thanks for your interest and support, Tash. Yes, I sense this case study has much to tell people who’ve never read a novel in their lives. I’ll certainly keep you posted and hope you do likewise with your various projects. Best regards, P.
  
  Reply
Author

Phil Owens

February 2, 2012 at 10:43 pm

Hi Paul,

You have written enough words here and raised so many great topics that there is more than one book lurking in there.

People write for many reasons, vanity, building a platform, gaining expert status, having a story that they have to share…and many more. It is interesting how the technologies have allowed the business model for book publishing to shift dramatically. Vanity publishing, self-publishing, ebooks, audio books…. If the publishers and agents want to survive, they can’t stand back and whine about the changing landscape – they have to find a way to become relevant and reinvent their approach. Good on Penguin for stepping up.

Do I have some books in me….. only time will tell!

Reply
- Author
  
  Paul Hassing
  
  February 3, 2012 at 6:39 am
  
  Hi, Phil! Good point. If we include my comment responses, I’ve easily clocked 200,000 words, which is about the length of Bryce Courtney’s The Power of One (which did rather well).
  
  The point is, are they the RIGHT words to make someone fork out hard-earned loot?
  
  Interesting to see you back up the point on agents. Man, I really do need to get my shift keys together!
  
  For the record, I think Confessions of a Hypnotherapist would sell its arse off. Though you might disenfranchise some of your clients …
  
  Reply
Author

Cheryl C. Cigan

February 3, 2012 at 7:56 am

So very coincidental to get your tweet…. I was just thinking about while I was doing a tad bit of research on Seth Godin and his Tribes and all that….. Great topic here. If I wasn’t up to my chin with a deadline I’d write and write on this topic. So great to see it being given voice here. Penguin is a terrific publisher. Always has been a favorite with me, both as a bookseller and as a reader.

Keep the awareness and outlets for opportunities front and center. You public awaits your next paragraph.

Sorry to have neglected you for a spell, miss all of you

Cheryl

Reply
- Author
  
  Paul Hassing
  
  February 3, 2012 at 8:01 am
  
  You little ripper, Cheryl! How ace to have you back. Given your vast involvement with books, I was hoping to catch your eye.
  
  This initiative has been full of omens and coincidences. I mentioned Helen Garner getting me off my bum earlier. When I was adding the link to Readings, I read that Helen Garner is a regular customer there! AND many of her books are on Penguin. Such signs must NOT be ignored.
  
  Thank you very much indeed for sharing your precious time with us, Cheryl.
  
  Reply
Author

Paul Hassing

February 3, 2012 at 8:07 am

More on Helen, for those unfamiliar with her work: http://en.wikipedia.org/wiki/Helen_Garner [Wish I'd found her 20 years earlier!]

Reply
Author

Paul Hassing

February 3, 2012 at 8:54 am

A pertinent post from our Joanna Maxwell: http://workincolour.com.au/blog/post/152/how-how-how/

Reply
Author

Carol Jones

February 3, 2012 at 9:28 am

PAUL,

Greetings from rural Australia.

Good on you!

You never give up.

And like a David Copperfield, you’re slipping through those cracks in the pavement to confound the nay sayers.

Penguin Books’ social media strategy is indeed targeted at grass roots level. Perhaps it’s a sign that the lofty airs of snobbery aren’t producing the books that the public wants to pay for to read.

On a more serious note, I agree with Penelope Trunk.

You need an agent.

A mentor.

A patron.

A someone who believes in you who can push your barrow further and faster than you can.

The trick is finding the right one. And it is a case where ‘not just anyone will do’.

It has to be someone who’s on the same wavelength as you. Who really connects with your writing. And your story. And who really DIGS you.

Otherwise you’re just a commodity in a stable of other writers.

Having mixed with agents in my former life as a high profile business woman in Sydney, I can assure you that good agents are thin on the ground.

Far too many are lazy and are prone to telling you they could really sell you if only you would write like xyz.

But.

If you want something badly enough . . .

You’ll hear the whisper that gets you to the next phase.

And the next.

And the next.

I’m a never give up sort of gal.

In the extreme.

Determined to make a perfect crepe, I went through 300 dozen eggs over many many moons to make my first perfect crepe. And now I only make perfect crepes.

Only the very best of wishes for your success, Paul. I love stories filled with hope.

Take care,

Carol

Carol Jones
Director
Interface Pty Ltd
Designers of The Fitz Like A Glove™ Ironing Board Cover

Ironing Diva’s stories are at http://bit.ly/TheIroningDiva

Reply
- Author
  
  Paul Hassing
  
  February 3, 2012 at 9:33 am
  
  Deep thanks for your wonderful affirmation, Carol. Mark my words: by this time next year, I shall invite you to … talk to my agent! My time starts NOW. Best regards, P.
  
  Reply
Author

Tom Clouston

February 3, 2012 at 9:36 am

Paul, I hope your book is accepted and published. Without published books our buisiness has no future. Of course, you hope we never see your book although you may not mind if we pick up the last 100 copies of a 20000 print run. good luck.

Tom

Reply
- Author
  
  Paul Hassing
  
  February 3, 2012 at 9:40 am
  
  Wonderful to see you back, Tom! (Readers will recall you from http://myob.com.au/blog/hitting-the-books/ )
  
  I’m a huge fan of your business and would be honoured to appear in your catalogue. After 19900 sales, the Milky Bars will definitely be on me! Thanks very much for your encouragement.
  
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Leanne Berry

February 3, 2012 at 10:03 am

Hi Paul

I may not have the great Australian novel in me (my 20 year old daughter may just be the next JK and keep me in the style I could fast become accustomed too though!) – but I have to say that seeing you name in print is deeply satisfying – I write MYOB training manuals (www.thenumbersgame.com.au) for a great publisher and I still get a kick out of seeing my name on the cover of these

Good luck with your venture – I have everything x’ed for you!

Cheers

Leanne

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  Paul Hassing
  
  February 3, 2012 at 10:10 am
  
  You’re very kind, Leanne. I’d be very interested to hear of your daughter’s progress.
  
  I hear you on the naming front. The first time I ever saw my name in print (above a HAIKU, of all things!) was in a ratty hand-made street mag. I literally fell against my corridor wall with delight. I’d love to have that feeling once again.
  
  Thank you for your support which, I see, has just tipped us into Number 3 on The Pulse hit parade.
  
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Winston Marsh

February 3, 2012 at 11:25 am

Great to see you getting the book before a publisher’s eyes Paul. How long have I been saying that your refreshing writing style, absorbing plot lines and, for these times, the apt technology content will be lapped up by a huge audience. I expect to see many more best sellers penned by you.
The book I co- wrote with two friends (How to motivate, manage and market yourself http://tinyurl.com/78mz4rm) has sold hundreds of thousands of copies and gone through multiple re-prints but we did it the hard way and self published. Then, as speakers, we sold it at presentations and seminars. The best way for any author to sell books and support the publisher is to speak anywhere, anytime and, if the audience likes what you have to say, they’ll want to take you home with them and buy your book.

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  Paul Hassing
  
  February 3, 2012 at 11:36 am
  
  I’m honoured to hear from you Winston. Despite your myriad accomplishments, you always make time to be a good bloke. Thanks so much for sharing your perspective. I can thoroughly recommend your book! Best regards, P.
  
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Paul Hassing

February 3, 2012 at 12:40 pm

Our Helen Robinett commented yesterday, but came a cropper. Here’s what she had to say:

‘I self published a book 3 years ago ‘apprentice to business ace’ with 2 other authors. The book is aimed at SMEs and execs as a guide to personal branding. Cost me a bucket, didn’t make my fortune but it was brilliant for my own personal branding. I won business that I would never have won had it not been for that book. I used it to package with corporate presentations and I must say it was worth while. Will I go again? Yeah, but this time on my own and a completely different market and focus.’

Thank you, Helen! Yet another fascinating perspective on our debate.

You can get Helen’s book at http://www.imagequest.com.au/product.php?product=Apprentice-to-Business-Ace&d=18 or at Officeworks [!] . Damn fine work!

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  Paul Hassing
  
  February 3, 2012 at 12:42 pm
  
  And if you’ve not seen Helen’s youbeaut how-to videos yet, do yourself a favour; they’re ace!
  
  http://www.youtube.com/watch?v=OWZwHrH1M9M&list=UURw4kmRqOvtOKPnFvKQ91qQ&index=5&feature=plcp
  
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Desolie Page

February 3, 2012 at 1:18 pm

How exciting, Paul!

And if your novel is anything like your writing in this space, it will be compelling reading. And, no doubt from your synopsis, make us all think about some of those big issues.

I’ve long been a buyer of the Penguin Classics series, and love that they make these treasures available at such an attractive price.

I’ll follow your progress with interest, and may even dive back into sci-fi. And make sure the sci-fi fans in my family hear about it when it’s out there making its mark on the genre.

Have fun!

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  Paul Hassing
  
  February 3, 2012 at 2:40 pm
  
  You said it, Desolie. I can barely focus on my ‘real’ work this week!
  
  I didn’t know you liked sci-fi: how encouraging!
  
  I just dug out one of the independent assessments written on The Game when I was doing my master’s:
  
  ‘… The Game appears to be an intelligent, well-written, and carefully crafted piece of fiction, and even (in some respects) holds the promise of injecting cruicial new elements into Australian science fiction writing.’
  
  I’ll buy THAT for a dollar! Rest assured there’ll be a signed first edition winging its way to you, Desolie. Thanks a million for your untiring support.
  
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Jurek Leon

February 3, 2012 at 5:09 pm

Well done, Paul for moving from idea to action. I know your writing is good because I’ve been following it for quite some time via your blog.

The added advantage for Penguin Books Australia is that they will also get leverage from your social media publicity machine.

Add to that Winston Marsh’s great advice that the best way for any author to support the publisher and sell more books is to speak anywhere, anytime and you have a winning formula.

C’mon Penguin Books Australia get him on a 3-book deal while you can!

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  Paul Hassing
  
  February 3, 2012 at 6:08 pm
  
  It’s a pleasure to see you here, Jurek. Thanks for your kind words. I’ve long been impressed by your beautifully wrought newsletters.
  
  I was hoping to put on a good show for Penguin, but the outpouring of generous souls has exceeded my highest hopes. People are so supportive.
  
  I’m not a big speaker, but I ignore Winno’s advice at my peril. I used to give popular copywriting seminars so maybe I can bite the bullet and fish out my old transparencies for the cause.
  
  This excercise has been exhilarating, but your 3-book idea takes it to a whole new level. I love the way you think! Best regards and thanks again.
  
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Paul Hassing

February 3, 2012 at 8:46 pm

This is the best promo for a book I’ve ever seen:

http://www.youtube.com/watch?v=ChCzZU2kGIg&feature=related

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  Paul Hassing
  
  February 3, 2012 at 8:46 pm
  
  I bought it the same day. It’s a fabulous read:
  
  http://astore.amazon.com/thefeiemp-20/detail/0061730327
  
  My sincere thanks to ALL of you for lifting me so high this week. Have a wonderful weekend!
  
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suey

February 4, 2012 at 7:23 pm

I’m late to this conversation but what a ripper it’s been!!

Firstly, congratulations Paul on submitting your book. You’re a super talented writer who deserves great success. My fingers are crossed for you.

On your points of the social media approach of Penguin – I agree, they’ve done an ace job. Well seeded comments which have gained great traction amongst all the right people is what social media activity, for businesses, should be about. I’m going distribute this post to my colleagues.

I love books. I love reading. I love going to book club with my girlfriends. I will continue to purchase from my favourite Australian book retailers both online and in-store and I look forward to seeing your book on the shelf one day. Well done Penguin. Well done Paul!

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  Paul Hassing
  
  February 4, 2012 at 7:57 pm
  
  Thank you, Suey. I know you’ve been flat out , so I’m rapt you made it. I was hoping to get your switched-on-agency perspective and you didn’t let us down. This has indeed been an amazing debate. Zero to Number 1 in just 36 hours. Very exciting stuff. I greatly appreciate your support, and your generous assessment of my skills. Please let your colleagues know they’ll get a very warm welcome if they decide to swing by. Best regards, P.
  
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Paul Hassing

February 5, 2012 at 8:38 am

An apposite post from Seth Godin:

http://sethgodin.typepad.com/seths_blog/2012/02/can-i-see-your-body-of-work.html

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Paul Hassing

February 5, 2012 at 8:38 am

And another:

http://sethgodin.typepad.com/seths_blog/2012/02/passion.html

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Author

Mike Boyle

February 5, 2012 at 9:37 pm

Paul

great blogg

I was asked to do a keynote on sales innovation. Great I said I will do it. The customer said what will you do? I said I do not know, thats innovation! I looked in a naked work book I have and there was a mind map I had done 4 months earlier on a concept called sales cats.

I rang the customer back and said i will do it. The theme is Sales Cats, the 9 lessons of sales innovation and I’m going to launch a book on it I said. He asked whats that all about and I said not sure yet have not written it!
This was Feb 20 2010 I then had to produce my first book before May 21. I hung up the phone and looked at my wife at Banjar Base and said we need to produce a book by May. What she said!

Lots of drawings, photos in Melbourne streets, working with brilliant wordsmiths like Paul Hassing, google searches and research later the draft was produced and not long after printed. On May 21 at the Mindshop conference we launched Sales Cats the book.

Since then we have reprinted twice and about to redesign for the 3rd.

The real story here is on the back of our book

” the retail value is up to you”

We have never charged anyone for the book just collected donations to the school of St Judes so others can read less fortunate than us. We estimate more than $10,000 dollars has been raised.

Anyone can right a book if you really want to.

Order at http://www.thesalescat.com.au if you want to help the world read and sell

Mike Boyle

Author and the Sales Cat

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  Paul Hassing
  
  February 6, 2012 at 7:21 am
  
  Fan. Bloody. Tastic! What a story, Mike! In fact, a tale within a tale. Your words are inspirational. I do a lot of reading, but I’ve not seen anything like Sales Cats before. Everything about your approach has been interesting, from inspiration to execution.
  
  Another link readers may dig is your Testomonials Page. It says it all: http://www.banjargroup.com.au/Testimonials/salescatstestimonials
  
  Thanks very much for being part of our discussion, Mike. Best regards, P.
  
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Author

Paul Hassing

February 6, 2012 at 8:56 am

There’s been a lot of talk about how amazingly kind @DesoliePage is. As if further proof were needed, Desolie expressed great interest in my novel, asked to read my submission to the publisher AND came back with this amazing assessment:

‘Well, Paul, I tips me lid to you!

You hooked me right from the start (although I found the opening chapter a bit too graphic for my taste).
I had no difficulty is accepting your basic premise – if I can’t get my head around that, I find it difficult to continue.

I found your characters believable and their backgrounds told without being cumbersome to the flow of the narrative.

I’m curious about how the characters will meet / relate to each other / become protagonists or allies?????

Those are my reactions as a reader who tried very hard to keep the editor’s hat off.

I found a couple of things that, as an editor, I’d talk to you about, but I’m sure they will be picked up by your editor.

I really hope Penguin pick this up. I’m not a great sci-fi fan, but I’d read this.
I can see it being used in book clubs because of the themes and questions it raises (apart from being a good read).

Wouldn’t it be (appropriate adjective eludes me!) to have it as part of the senior school curriculum?

I’ll be watching The Game’s progress. Desolie.’

My reply:

‘Dear Desolie,

I feel very fortunate indeed have your support.

Your feedback is so uplifting!

I can’t wait for you to see how it all turns out.

I’m extremely keen to get your pointers for improvement.

I know the work has flaws, so it’ll be interesting to see if your views intersect.

I’ll certainly keep you closely posted.

Thank you SO much for going to all this trouble to facilitate my dream.

Having The Game in schools would be unbelievably fun.

Best regards and thanks again!

P.’

What a kind person!

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Author

Bella Katz

February 7, 2012 at 7:18 pm

Paul, I totally agree and always use Penguin as a case study for Twitter success. They’re friendly, informative, fun and cheerful in Twitter. I think it’s a collaborative effort by quite a few staff, who all seem to love working there. And yes, it also (gently) reminds me that seeing the little penguin on a spine pretty much guarantees the enjoyability factor of the book.

I hope one day to see your book with a penguin on the spine!
Bella

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- Author
  
  Paul Hassing
  
  February 7, 2012 at 7:49 pm
  
  Fab to get your feedback, Bella. Especially given brand building is one of your superpowers. I saw today that Penguin were having heaps of fun giving away books on Twitter via a #whatthedickens competition. They really seeme to be getting some audience interaction going. So you may well be right about the team thing. Many thanks for your wise (and kind) words. They’re always a treat. P.
  
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Paul Hassing

February 12, 2012 at 7:25 am

A timely example of a big-firm approach to social media:

http://www.theage.com.au/national/backlash-against-big-four-20120211-1syo6.html

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Author

Marion May Campbell

February 16, 2012 at 11:05 am

Hi there Paul

Congratulations on a most generous and highly engaging blog: your endless inventiveness with plotlines and imaginative treatment of contemporary issues utterly deserves a big fat printrun. All good wishes & fingers & toes crossed for Penguin.

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- Author
  
  Paul Hassing
  
  February 16, 2012 at 2:08 pm
  
  Hello, Marion! I’m thrilled you stopped by. As the person who focussed and formed my flailing master’s efforts, I’ll never forget your kindness and wisdom.
  
  You can rest assured a signed copy will wing its way through your window if I ever manage to pull this project off. Thanks SO much for your endless support!
  
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Paul Hassing

February 17, 2012 at 2:45 pm

Now HERE’S a way to win customer hearts and minds!

http://www.theage.com.au/victoria/skipping-girl-to-become-citys-sunshine-20120216-1tag5.html

Damn fine effort!

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Paul Hassing

March 12, 2012 at 8:18 am

Sometimes I feel I’m barking up the wrong tree entirely:

http://www.theage.com.au/national/online-erotic-tales-hit-the-spot-20120311-1usot.html

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Clifford

April 3, 2012 at 4:16 am

How come you do not have your web site viewable in wap format? cant see anything in my netbook.

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Paul Hassing Founder & Senior Writer - The Feisty Empire

April 27, 2012 at 8:42 am

Egad! Google Books has listed my novel, even though it isn’t yet published!

http://books.google.com.au/books/about/The_game.html?id=US3zNAAACAAJ&redir_esc=y

They must have found the first 13 chapters held at The University of Melbourne. I just found out by accident. May this bode well for the future …

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Paul Hassing

November 28, 2012 at 10:35 am

OK. It’s FINALLY, REALLY happening. Chapter 13 is up and running: http://thegamebook.wordpress.com/2012/11/19/the-game-chapter-13/ Stand by for Chapter 14!

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Paul Hassing Founder & Senior Writer - The Feisty Empire

January 10, 2013 at 9:10 am

Chapter 15, docked and uploaded:

http://thegamebook.wordpress.com/2013/01/09/the-game-chapter-15/

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Paul Hassing Founder & Senior Writer - The Feisty Empire

January 18, 2013 at 9:29 am

Chapter 16:

http://thegamebook.wordpress.com/2013/01/16/the-game-chapter-16/

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Paul Hassing

January 21, 2013 at 4:55 pm

http://thegamebook.wordpress.com/2013/01/21/the-game-chapter-17/

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Paul Hassing Founder & Senior Writer - The Feisty Empire

February 2, 2013 at 11:37 am

I’m having tremendous fun using and citing free photos from Flickr.
Even better, one of the photographers has left a comment saying how pleased she was with the result!
http://thegamebook.wordpress.com/2013/01/22/the-game-chapter-18/
http://thegamebook.wordpress.com/2013/01/23/the-game-chapter-19/
http://thegamebook.wordpress.com/2013/01/28/the-game-chapter-20/
http://thegamebook.wordpress.com/2013/01/29/the-game-chapter-21/
http://thegamebook.wordpress.com/2013/02/02/the-game-chapter-22/

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