The other weekend, a barbecue gave me a reality check.
I found that all the social media in the world can’t beat yarning with ten real people.
A short chat unexpectedly led to a new client, immediate work and welcome payment.
Once again I’ve learnt lessons.
1. Ivory Towers are Hard to Climb
In studying Web 2.0 for over a year, I associated chiefly with others who were on a similar path.
I thus formed the opinion that everyone knew the nature, purpose and importance of corporate blogs.
So, when asked at the BBQ what I’d been up to, I proudly listed my blogging endeavours.
The following silence was long and profound.
Finally someone asked: ‘What’s a blog?’
Nodding heads confirmed that I’d been preaching to the uninitiated.
I was stunned. These people were my age. How could they not know?!
2. Face to Face Beats Virtual
It later transpired that one person did know what I was talking about.
He had a corporate blog and he wanted it optimised.
As he was a good mate of a good mate, I’d assumed he knew all about my blogging service.
But, surprise surprise, he was unaware of my social media adventures.
This plum prospect had been under my nose for months.
3. Nobody is an Island
It may seem romantic to play the gifted, eccentric writer, ensconced in his garret, producing flawless works of beauty while the rest of humanity moils below.
In reality, it’s stupid and vain.
I now realise my flight to social media (to the exclusion of human interaction) meant putting all my eggs in one virtual basket.
Though I’m not a very social person, avoiding the human touch altogether seems bad for business.
The fact you’re reading this blog suggests you’re hip to the social media groove.
I’d therefore like to know:
- Have you replaced client face time with Facebook time?
- For generating business, do virtual interactions beat real ones?
- Could those who don’t know or care about blogs actually be right?
- Have you ever found a great new client at a BBQ or similar social event?
Serve it up!
Paul Hassing, Founder & Senior Writer, The Feisty Empire