Businesses

If you are in business it’s important to spend some time building a great business connection base, but how are you currently doing it?

If you are still networking your way across all of the golf courses throughout the country, and attending as many networking functions as possible in the evenings, there maybe a smarter way to meet new business contacts, and probably more your target market. LinkedIn.

I‘ve written many articles on building your connection base and networking within the groups on LinkedIn in the past, so let’s take a look at a way that you may not have thought about. Read more

There’s an old adage: It’s not what you know—it’s who you know. But when we are starting out in business, our networks are often limited, consisting of former colleagues, friends and family. And while these people will help get you on your way, very few of us can rely entirely on them for business success. That’s where networking comes in. Read more

Are you a new citizen of the Twitterverse or struggling to get started?  There are a few governing ordinances that you need to have in place to truly become native. Twitter is not the new kid on the block, but it is a vital part of the social marketing mix.

Be a Real Person

The ideal Twitter profile is extremely personable. Just like in the real world, people like talking to people. The follower counts and improved click-through rates tell us so. This also means having your profile as a picture, rather than your business logo.  Unless you are already very well known, it is a hard slog to get traction on Twitter while being an ‘anonymous’ brand profile. Read more

Flight of fancy *

Last month I did myself out of another $6000.

I hate it when that happens.

This chain of events (and my associated reasons and decisions) may save you from similar financial embarrassment. Read more

Self-help books are extremely popular. They’re a great friend of New Year resolutions, but with so much help around it’s a wonder that there is still so much help needed.

Turns out a lot of these publications and workshop handouts become what’s termed in the industry as ‘shelf help’ books. That’s because people buy them, collect them and then store them… never to look at them again. Read more

A novel way to target clients.*

You may think it odd to discuss an online tank game in a business blog.

Yet this product holds the Guinness World Record for player (read ‘customer’) engagement.

A feat achieved in its first year.

If we captured clients like this crew, we’d be sunning ourselves in the Bahamas right now.

Plus, it’s Russian!

So let’s take a look … Read more

The latest technology revolution isn’t just under way, it’s about to get bigger.

Hot on the heels of the “consumerization” of IT is a new uprising, one poised to forever change how we use technology at work. Known as “Bring Your Own Device,” or BYOD, it promises to provide the workforce with increased flexibility and mobility while possibly lowering costs for IT departments.

The consumerization-of-IT revolution took place after technology devices marketed for personal use—most notably, smartphones and tablets—began being released and adopted faster than corporate IT groups could test, deploy and support them. People bought these devices in droves and brought them—iPhone and Android, iPad and Kindle Fire—to the office. Read more

Give your customers a moving experience.*

Many thanks for your responses to Part 1.

Your input really supercharges these everyday topics.

Now for the chequered flag!

Form guide

I thanked Neil for his technical update.

I then asked why my car was surging, gurgling and gasping if it wasn’t due to the things I described.

Neil politely posited another Delphic insight: that I used standard unleaded fuel.

Correct again. Read more

Flowers? Chocolates? A day of pampering? Not on my birthday wish list today… Nope, this year, I’ve decided that for my birthday, I’m doing the giving.

During my Grateful in April campaign last month, I really love the feeling of regularly giving to others. I felt happy, invigorated and had a renewed sense of meaning.

As a pleasing side effect, the benefits of feeling so good also translated into some great business opportunities. Read more

Looking at my iPhone and iPad today I realized there had been a changing of the guard. The apps I traditionally assumed I was using have kind of fallen by the way side and a new breed has taken their place. Change is normal and the tools we use do go in and out of favor every now and then but I thought it would be nice to mark the moment with a little blog post.

Here are my top three right now. Read more