Sales & Marketing

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15
Feb

Why Your Business Needs to Tell Stories

Written by Trevor Young

An ancient tradition today: Story telling by the campfire We live in a world where people—your customers—are at once intensely connected to one another, while at the same time putting up virtual shutters to ignore ads and sales messages. This makes it difficult for cashed-up brands to cut through to be seen and heard by the crowd, let alone businesses that haven’t exactly got excess budget to throw around on marketing gimmicks.

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13
Feb

Simple marketing tips for Valentine’s Day

Written by Aishah Mustapha

Valentine’s Day may mean romance in the cards for loved-up couples, but for businesses, V-Day can only spell one thing – ka-ching. With an effect as dramatic as festive holidays, Valentine’s Day is the perfect opportunity to fill up your coffers as consumer wallets open as wide as their hearts.

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30
Jan

How to write a modern press release

Written by Matthew Gain

The press release is one of the oldest PR tools available to you. With a few updates to the old format, you can spice up an otherwise standard press release and still be effective. Below are a few tips around the basics of press release writing and how you can update the traditional press release.

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18
Jan

Make Logo Bigger: Why This Is the Worst Marketing Idea

Written by Gavin Heaton

An email arrives from your client. It's the creative brief for their latest marketing campaign. The low resolution PDF sits attached at the bottom—as red as a promise. Will this brief take your breath away? You cut through the email and realise your client wants 1 thing – to make their logo bigger. Some marketing ideas are best left as exactly that – ideas.

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07
Jan

Selling 101: Closing the deal

Written by Des Walsh

When I started my own business, I soon found that my professional expertise was not enough. I had to learn how to sell my business, and the hardest part for me was learning to close the deal. With some expert coaching and a mixture of practical results along the way—ranging from embarrassingly bad to comfortingly successful—I found key strategies that worked for me.

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14
Dec

5 Tips to Overcome the Social Media Overload

Written by Natalie Giddings

Social media is everywhere these days, from personal pages on Facebook, to professional contacts on LinkedIn, to managing business pages on Google+, and all sorts of Twitter accounts. Add to that a blog, and anyone can see how businesses can quickly become overloaded and overwhelmed. Is there such a thing as managing social media time in this social media-saturated world? Like anything in life, moderation is key. Follow these 5 simple tips to overcome the oversharing, and balance social media with the needs of your business and your life.

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