I’ve long preached that every thing we do builds or erodes our brand.
Well, our local windscreen washer just annihilated his.
All compassion has been cauterised from my heart.
Never again will I feel charitable to his vocation.
The Iceman Cometh
Not-So-Good Friday. The wife and I idle at lights.
Ahead of us, wild eyes, slit mouth and scarecrow arms tell us this washer ain’t saving for Easter eggs.
He spots us and closes.
We wave our hands, shake our heads and mouth NO THANKS.
Ignoring all, he jets foul fluid on our screen and starts lathering.
Fon lowers the window so he can hear our shouts.
The dogs rush forward.
Our combined protest registers.
The washer halts mid scrub.
He leans down, screams ‘ENJOY THE MESS!’ in our faces and moves to the next car.
In passing, he expertly dings our duco with the hilt of his blade.
Finally, the lights change. We reach home with a diminished view of our suburb.
Cuts Both Ways
We have a house and car; we’re rich beyond compare.
Yet we’ve been violated.
The night feels hostile. We deadlock doors and leave lights on for the first time in ages.
World Vision, Amnesty International, The Salvation Army, Riding for the Disabled, the old bloke with the dog on Brunswick Street. We’ve long supported them all.
To the washer, however, only our latest (vile) act counts.
Despite every good, kind thing we’ve ever done, to him we’re maggots.
We’re as damaged in his eyes as he is in ours.
So it cuts both ways.
We sleep badly.
I write to get this off my mind, but there’s also a lesson.
Each day and every interaction is a fresh chance to win or lose a heart.
The past is dead, the future a theory.
In business, as in life, all we have is now.
Paul Hassing, Founder & Senior Writer, The Feisty Empire