Daily deals and group buying (think Groupon, Scoopon, CatchOfTheDay).
You can move 675,000 burger vouchers in 48 hours.
Or flood your business with furious clients.
For a lark, I hit up a player in this burgeoning sector.
Here’s what happened.
Merchant of Abbotsford
The online application was a breeze, the hardest part being:
‘Tell us about your business and why SocialSales* should partner with you.’
‘I have an ebook that every small business can use. I’ve been selling it for years and haven’t had a single return, even though I offer a cast-iron money-back guarantee.
You can check it out here. I’m also a respected leader in my field, with a high online profile.
Also, as chief freelance writer for MYOB, I could feature my dealings with you on their blog for extra exposure. Best regards, Paul. ’
I was excited. Unlike hair removal, my electronic product was infinitely scalable and easy to provide.
Even if I offered my ebook at half price, and SocialSales took a 50% cut of that, I’d still make $2.50 on every PDF I emailed.
What a glorious way to spend an afternoon!
The reply was fast, friendly … and frank:
‘Thank you for your interest in featuring your business on SocialSales! We are always looking for great partners.
SocialSales loves locally owned businesses, and we want to make sure that we help our business partners grow their customer base and enhance their online reputation.
While we can’t support your business with a promotion right now, our subscriber base is constantly changing, and as soon as we think we have the right opportunity for you, we’ll let you know!
Thanks again for contacting us, and we hope we can work with you in the future.
Socially yours, SocialSales.’
I felt a bit miffed.
How could my professional product be less worthy than teeth whitening, spray-on tans and weight-loss hypnotherapy?!
Then, on reflection, I figured I might have been courting the wrong audience.
Perhaps I’d end up eroding my brand as much as SocialSales’.
I’d be fascinated to hear your experiences with this daily deal / group buying caper.
Have you bought or sold?
How did it (not) go?
This offer expires in:
* Not their real name.