Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
Paul’s advice in this post is extremely useful – happy reading!
Some of my clients are starting to recruit again.
Just in case you are too, I’ve decided to reveal my methodology for writing killer SEEK ads.
This two-part guide summarises my learnings over several years & many, many successful ads.
You’ll see I’m using ampersands (&) instead of ‘and’.
When recruiting online, it pays to cut to the chase.
You have 150 characters, including spaces. Try to use them all, so you inspire readers to click through.
Include job title, focus & status (contract/perm/temp), specific location, money (salary or hourly rate) & benefits & something positive about the role or firm.
Use exactly 3 to cover at least the following:
- Something positive about the role.
- Money (salary or hourly rate) & benefits.
- Specific location. Job status (contract/perm/temp).
You can add more good things to a bullet, so long as it stays on one line. Familiar abbreviations (e.g. ‘&’, ‘pkg’, ‘neg’) free space for interesting content.
Be as specific & explicit as you can. If the salary is bad, find & flag other benefits.
If the job title in the summary is a composite (e.g. Engineer – Electrical) reverse it here (e.g. Electrical Engineer).
An optional place to summarise the job in a creative way (e.g. Galvanise your career!). Don’t exceed 8 words.
Avoid hype, bad puns & clichés & only do it if you’re confident. If in doubt, leave it out.
Talk to the reader as one person. Be friendly but professional. Address them as you would on the phone or in an interview.
Start with a line that relates the job to the reader, i.e. what it involves & what it (& the firm) will do for them & their career.
Then briefly describe the firm & what’s good about it. Awards & major projects impress more than detailed staff, location & revenue stats.
Try to give a sense & summary of the firm without boring readers or taking the focus off them.
How much you say here depends on how much content you have below. The idea is to make each ad fill a single page in this format. If one section is thin, go thick on another (or do more research!).
What’s in it for the reader. This is where you live or die, so badger the client (which may be you!) for data.
Specifics talk much louder than generalisations. Try to cover:
- Conditions & benefits (generous, flexible, packaged).
- Projects (big, exciting, cutting edge).
- Career options (many, varied, global).
- Teams (expert, friendly, helpful, fun).
- Travel (lots, exotic, all expenses paid).
- Professional & personal development (generous, tailored, lateral).
- Anything else that’s good, especially if it’s rare.
Part 2 covers job duties, selection criteria, call to action & things to watch out for.
So don’t touch that dial!
How’m I doing so far?
Your frank feedback is
Paul Hassing, Founder & Senior Writer, The Feisty Empire