Like Paul, myBRC and the Small Business Owner blog don’t endorse or have a relationship with SEEK.
The advice in Part 1 was fantastic, and Paul’s advice in Part 2 is just as good! Naomi.
Many are called, but only 1 is chosen.
Part 1 covered summary, bullets, title, ad body & reward.
Today we learn to separate the goats from the combine harvester.
Better to spend an hour reviewing 5 perfect people than all weekend sifting dross.
What the successful applicant will actually do.
If the job description is non-existent or dry as dust, ask the client (or yourself) what’s special & exciting about the job.
Then start with something like:
Working on a stimulating suite of projects, you’ll:
And list the duties in order of interest to the reader.
Use present, infinitive verbs to keep it short & punchy for passive, time-poor job seekers, e.g.:
- Scope (projects, assignments, capital works).
- Build (relationships, business cases, networks).
- Deliver (service, advice, results, support, campaigns).
- Coordinate (teams, resources, junior staff).
What the reader must have.
Concentrate on mandatories & only add desirables if you expect a big response & need filters.
Start with something like:
You have a relevant degree plus:
And try to cover:
- Experience (some, significant, substantial).
- Expertise (6 Sigma, air conditioning, hedge funds).
- Exposure (dust extraction, consulting environments, large projects, ‘Big 5’ firms).
- Software (MS Office, 3D, AutoCAD, MicroPay).
- Skills (leadership, negotiation, budgeting, networking, mentoring).
- Traits (concern for environment, results orientation, preference for teams).
- Attributes (initiative, ambition, energy, versatility, resilience, tenacity).
Call to action
Insert the job title into a standard summary para (that will vary according to your business). Try to use a third permutation (e.g. electrical engineering) to improve keyword search results.
End with something like:
Inquire or apply in confidence by DD/MM/YY to email@example.com or call 1300 000 000.
Things to avoid
These all-too-common mistakes can impair even the best message:
- Lack of data (especially benefits) that are interesting & relevant to the reader.
- Incorrect & inconsistent use of ‘K’ (e.g. ‘$80 k’ rather than ‘$80K’).
- Redundant words (e.g. ‘Nth Sydney location’).
- Closed (i.e. yes/no) questions (e.g. ‘Do you have …?’, ‘Are you interested …?’, ‘Would you like …?’).
- Padding (e.g. ‘overall’, ‘to succeed in this role …’).
- Worn-out words (e.g. ‘dynamic’, ‘self-starter’, ‘outside the box’).
- Passive language (e.g. ‘your flair will be rewarded …’, ‘you will be responsible for …’).
- Long words (e.g. ‘utilisation’ rather than ‘use’).
- UNNECESSARY & inconsistent CAPITALS.
- Unfriendly tone (e.g. ‘the future incumbent’ rather than ‘you’).
- Illogical flow (e.g. ‘fire, train, hire’ rather than ‘hire, train, fire’).
- Ads that tell rather than show (e.g. ‘fantastic company’: EXACTLY HOW is it ‘fantastic’?).
- ‘Shouting at the crowd’ rather than ‘speaking to one person’.
Well, there you have it: all I know about writing SEEK ads.
May you use this advice for fun & profit.
If you have more (or different) ideas, I’d love to hear them.
And if you taste success (or failure) from reading this post, please let us know.
We’d love to hog your pearls.
Paul Hassing, Founder & Senior Writer, The Feisty Empire