Monday 20th May

The Pulse

Leverage

Written by
Paul Hassing

SBO Archive

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05
Aug

I’m mighty impressed with my client, Naomi Oakley, from U-NOME Security Services.

When she got on national television the other week, she chased up the footage and got her IT boffin to put it front and centre on her website.

Though the word ‘leverage’ has been done to death, this is its true meaning: taking something you’ve already done and making the most of it.

Now I’m leveraging Naomi’s content further, by putting it in this blog post. She’s bound to get more visitor traffic, brand recognition and business as a result.

Show Up!

Whether you appear on radio, in a newspaper or at a school, Rotary meeting or anywhere else, be sure to capture your performance.

Then, use it every way you can to stamp credibility all over your brand.

People prefer you to ‘show’ rather than ‘tell’ what you can do. It’s far more believable.

I have my best media performances in my home page too.

Each time you re-use high quality content, it’s money for jam.

So go for it!

And if you haven’t appeared in the media yet, you should jolly well get out there!

Channel Surf

Most media channels are crying out for good content.

You just have to ask the right people the right way.

For instance, when doing media (press) releases, I always ask the editors of target publications if they have submission guidelines. I then tweak my content to follow their rules.

When they get my piece, it ticks all their boxes and they don’t have to change a word. Good for them, me and my client.

Keeping in touch with (especially local) newspapers is a great way to find out if they have ‘holes’ in a particular issue.

If someone pulls a big ad, or a story doesn’t make deadline, your ready-to-rock, half-page editorial could do them a favour. Saving you thousands.

Being topical is vital. Add specific expertise and you have a killer combo.

For years, whenever a teen got injured by gate crashers or alcohol-fuelled violence, Naomi offered her perspective to various media channels.

Now, because she’s such a recognised expert in her field, media channels contact her for comment.

She’s gone from local rags, to state-wide newspapers, to regional radio, to national radio to TV. Now she’s on the internet, and global gigs can’t be far away.

Naomi started with nothing but hard-earned knowledge and a burning desire to champion change.

This means we can all do likewise in our areas.

For free.

More is More

Since we’re talking leveraging, I suppose I should turn this blog post into a Squidoo Lens.

And while I’m at it, let’s bung it on my Practical Social Media Tips blog.

And it just occurred to me that we should add it to Naomi’s Secure in the Knowledge blog. (I must get onto that … )

Get the picture?

Make something once, use it many times, and let these various iterations connect with their respective communities while you sleep.

Lever & Kitchen guarantee it!*

So how are you tracking on the big screen: good, bad or ugly?

* Just kidding; I thought it sounded good.

Paul Hassing, Founder & Senior Writer, The Feisty Empire

brand, brand recognition, marketing, Media, media coverage, media relations, Public Relations, reputation, thought leadership

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What others are saying

Author

Hampers

August 5, 2010 at 9:33 am

You should aim to milk it for all it’s worth. With the constant churn of old content it is best to try and hold on to any valuable content for as long as possible, and sure, it adds to your credibility.
Good Luck
Brendan

Reply
Author

Paul Hassing

August 5, 2010 at 9:43 am

Many thanks, Brendan. I couldn’t agree more! Naomi has just set up her own YouTube channel. I have too.

You can rest assured we’ll both be stuffing these with relevant content the instant it comes to hand.

Reply
Author

Paul Hassing

August 5, 2010 at 10:12 am

I just had another thought, Naomi (Oakley). You know that PowerPoint presentation we did with the out-of-control party news headlines and photos?

Can your IT guy turn that into a YouTube video for your channel? I tried to do it a few times, but it was out of my realm. Something about having to embed the sound track.

If it can be done, we should leverage that content too!

Reply
Author

Susan Oakes

August 5, 2010 at 10:41 am

Hi Paul,

Good example. Could it be that we tend to look at each element separately rather than as a whole and only leverage or whatever term you like on an adhoc basis rather than as a deliberate plan.

It might mean that you have to tweak certain things to suit the medium but it allows you to extend your reach, engagement etc. I also think you need a home base, your website because you do want your customers to take some sort of action, such as buy or contact you etc.

Out of interest does your Squidoo lens link back to your website as I couldn’t see it?

Reply
Author

Paul Hassing

August 5, 2010 at 10:46 am

So glad you’re here, Susan!

As my mantra is ‘every communication builds or erodes your brand’, I’m forever looking at the big picture – from email sign-offs to websites.

It’s very hard to get them all in sync. But when you do, WHAM!

I agree with you that a home base is vital. I used to send my traffic all over the place, but now everything I do online points to http://www.thefeistyempire.com

There are indeed links in that Squidoo lens. I put them towards the bottom, so people can read the content first. I don’t like to be too pushy.

Thanks very much for sharing your wisdom on this topic.

Reply
Author

Winston Marsh

August 5, 2010 at 11:56 am

Good story and great thinking on Naomi’s part(and yours too Paul).

There’s an even better back story though Paul. Can you get the low down from Naomi on how she went about getting herself on that TV show… that’s the real achievement. Without that she wouldn’t have had any interview to record.

And how did you do it too?

Have a f-a-n-t-a-s-t-i-c day… Winno

Reply
Author

Stephen Glanville

August 5, 2010 at 12:14 pm

Well you’ve done it again ol’ Bean…I always appreciate your candor and laconic gems fashioned from your years of experience. A fine demonstration of the fact that leverage does not need to equate to volume.

Though I’m an advocate of ‘recycling’, I was just yesterday wondering how much more time we had before the Internet became so saturated with view-points, opinions and repetition that we, like the free-thinking individuals we’ve become, suddenly loose interest on-mass and lean back toward ‘word of actual mouth’, with Internet usage becoming less of a social milieu and more of a research and collaboration milieu? You know?..like teenage parties? I remember that being a teenager was all about social experimentation, testing limits and boundaries and ‘look what I can do’. I reckon our current fascination with the Internet is akin to this ‘look what I can do’ thing. The industrial revolution is another example…and we are finally beginning to learn, like teenagers who have been allowed the freedom to learn from their own experience, that along with a lot of really cool things, we were also able to wreck the planet with industrial strength efficiency and in record time. ‘More is more’ is great and necessary for teenagers, but isn’t ‘less is more’ a reasonable indicator of maturity? That value is not a function of volume? That consumption and inefficiency are not mutually exclusive? Is it not therefore reasonable to consider that our off-spring might grow-up if and/or when we do?

I really like how Naomi dresses for her TV appearance. She looks like an WWII SS Commandant…very scary.

I have my opinions about what she’s trying to do (alluded to above)… But I will say this about those brainless, undead, make-up encrusted morons on that TV Show who asked this question regarding youth – “why are they so filled with hatred?” And almost in the same breath they’re agreeing that parents should take responsibility for their off-spring’s parties by passing it on to various and multiple forms of constabulary? Question answered! Lets just keep tightening our grip and adding more layers of alienation, increasing fear and retribution and forcing them to play nice…that’ll fix the hatred! Geez! Is there a connection between chronic mindless stupidity, legalised intimidation and hatred? Hmmm! That’s a toughy!

You know we’re soaking in it…

Great post as always mate

Cheers

Stephen G

Reply
Author

Paul Hassing

August 5, 2010 at 2:40 pm

Sorry for the delay, chaps. I’ve been out pumping my sources for hot goss.

Winston, as usual, you make an excellent point. I’d assumed Naomi had been invited onto that program, but now I’m not so sure. I’ll see if I can get her to weigh in and expand.

With regard to my media triumphs, I was referred by a friend to Business Essentials. I cold called ABC Radio National because I wanted to be part of that excellent service.

I don’t think I would’ve had success with either channel, had I not established my credentials in lesser fields. Media seems to operate like a wedge. Once you do one thing, you can parlay that into ever larger things. Though you do need to weather a lot of knock-backs.

But if you keep at it, the sheer weight of persistence and prior successes can be sufficient to crush resistance.

Stephen, as usual, you are Lord of all that is seen and unseen. Thank you for being our Babelfish to life’s conundrums.

Several readers have contacted me privately to say they find Naomi’s outfit quite fetching. But that’s a matter for the courts.

Thank you both very much for commenting.

Reply
Author

malcolm.owens

August 5, 2010 at 2:56 pm

Great result Paul,

I also heard her on Triple M the other morning being interviewed by Eddie. He mentioned her business names several times and her advice was excellent. What a great advertisement for her company and that would be worth thousands as paid advertising!

Reply
Author

Paul Hassing

August 5, 2010 at 3:02 pm

I’m awfully glad you said that, Malcolm; thank you!

It just so happens I have the interview right here:

http://austereo.castmetrix.net/podcast/378302368699181391/1/TripleMsHo

Naomi’s IT guy is trimming it down for use on her website. But if anyone would like to hear it in context, they can.

As you intimate, I shudder to think what it would have cost U-NOME to pay for that kind of air time.

Thank you for commenting (and for handing me such explosive pukka gen for my next post). You rock!

Reply
Author

Naomi

August 5, 2010 at 3:07 pm

Sorry for the late reply. The media contacts have been via friends of friends. I am a bit like a blood hound; I keep sniffing until I have the prize!!

I am supplying current information as it happens. Often, as I am in the cold face of many of these teenage parties, I have been able to say it as it is. Hopefully I can prevent a tragedy or save a life. I think a large precentage of the preventatives that are in place are a little out of touch
Thanks again for your support, Naomi

Reply
Author

Paul Hassing

August 5, 2010 at 3:12 pm

Thanks for joining us Naomi. One of the things I love about working with you is that you genuinely what to change our country for the better, while also running your business.

The stories you run past me when we’re doing your blog often chill my blood. I’m very glad it’s you out there, and not me!

There’s no doubt in my mind that Aussie kids are safer for your efforts. So all power to you! Best regards, P.

Reply
Author

malcolm.owens

August 5, 2010 at 4:14 pm

Im scared of Naomi, I reckon I would cop a right beat down. Certainly tougher than you Paul.

All jokes aside I am super impressed with her approach to business and for making the security process approachable. I would not have ever considered security for teenage party, now I won’t have one without it!

Reply
Author

Paul Hassing

August 5, 2010 at 5:58 pm

Mate, Naomi could rip both your arms from their sockets and club you to death with them without breaking a sweat. Proceed with caution!

Reply
Author

Helen Robinett

August 5, 2010 at 8:24 pm

Well done Naomi! So good to see you get some media coverage. Really grateful for you providing a safe environment for our teen home party last year!
H
x

Reply
Author

Paul Hassing

August 6, 2010 at 6:53 am

Great to see you back, Helen. Thank YOU for referring such a fine client. Such favours are priceless!

Reply
Author

Paul Hassing

August 6, 2010 at 6:56 am

BTW, folks, I forgot to add that my YouTube channel is still very much at the experimental stage. Hence the home videos of bats, birds, dogs and swimming pools.

The object of the game is for me to work out my camera and YouTube, then harness them both to my professional ends. I forsee a series of how-to videos for folk who like to watch and learn.

It’s a pretty steep learning curve though. That’s why I’ve linked to others who are way ahead of me. P.

Reply
Author

Carbonite Australia

August 8, 2010 at 8:12 pm

The beauty of all of these services that you mention is that they are free way of getting mileage out of your work. In the past, you prepared a newsletter and issued it. Now you issue the newsletter, place some of it online, place some of it on your facebook page, issue snippets via twitter and then place it on various micro sites.

Fantastic idea.

Reply
Author

Paul Hassing

August 9, 2010 at 7:52 am

You are spot on, Arthur; great point! I say a similar thing about emails: http://practicalsocialmediatips.wordpress.com/2010/01/04/your-emails-are-blog-posts/
It’s great to have you commenting on these posts. And your website adn services look very interesting. Many thanks! P.

Reply
Author

Paul Hassing

September 20, 2011 at 12:49 pm

Here’s Naomi’s latest blog post:

http://secureintheknowledge.wordpress.com/2011/09/19/your-taxes-at-work/

She’s becoming such a thought leader on her topic, she’s now being contacted for comment by TV stations when parties turn violent.

Reply
Author

Paul Hassing

September 24, 2011 at 7:30 am

And here’s Naomi being cited in the media. Again.

http://progress-leader.whereilive.com.au/news/story/call-to-register-teen-parties-in-boroondara/

This strategy of becoming an expert, specialist thought leader is also described in:

http://myob.com.au/blog/come-to-coburg/

Reply
Author

Paul Hassing

October 2, 2011 at 7:48 am

And again! This time with a piccie!

http://waverley-leader.whereilive.com.au/news/story/call-to-put-a-lid-on-parties-after-wheelers-hill-incident/

Reply
Author

Paul Hassing

January 20, 2012 at 8:58 pm

Hooray for our Carol @IroningDiva getting on the telly!

http://aca.ninemsn.com.au/article/8406399/retirees-starting-over

Wonderful stuff, Carol. Hope you sell a bazillion units.

Reply
- Author
  
  Carol Jones
  
  January 21, 2012 at 9:39 am
  
  PAUL,
  
  Greetings from rural Australia.
  
  A Current Affair is an interesting experience.
  
  First, it’s not a program that I would consider to be my target market.
  
  Second, there’s no reference to my website on their video. Or anywhere else on their site.
  
  Yet we received our first online order before the Retirees Starting Over segment finished.
  
  And received our last order at midnight.
  
  And resumed receiving orders this morning at 8:30am.
  
  Much of this is due to Clint, the camera man from ACA, lingering over the FITZ logo on the pockets of The Fitz Like A Glove™ Ironing Board Cover.
  
  From there, it’s not hard for a viewer to find us on Google. And if they key in ironing board cover/s on Google, we pop up on the first half of the page.
  
  And enough men and women did just that to amaze me.
  
  I went to the trouble of documenting my online stats just before ACA went to air so I could get a true perspective of what happened after.
  
  16 hours later, the wash up so far is:
  
  60% of visitors to my website placed an order.
  
  92% of visitors clicked my website as a favourite. Which means they’ll be back.
  
  I’ve received enquiries for retail placement.
  
  A web designer said my website was crap and I need help!
  
  And the manager of a Coles Supermarket placed an order and sent me an email telling me how delighted he is to no longer have to iron on his store’s inferior covers!
  
  Several people sent congratulatory emails from my website and lauded me for keeping the manufacture of my product in Australia.
  
  After visiting my website and discovering our products are made with love and care in rural Australia by men and women who have a disability, three people, in their own words, found me an inspiration.
  
  Just loved the experience of being in front of the camera. Didn’t love so much the experience of having to watch myself.
  
  All in all, I’m a very happy Ironing Diva!
  
  Thank you so much for all your support, Paul. You are a very treasured friend in cyberspace.
  
  Best wishes and take care,
  
  Carol
  
  Carol Jones
  Director
  Interface Pty Ltd
  Designers of The Fitz Like A Glove™ Ironing Board Cover
  
  Ironing Diva’s stories are at http://bit.ly/TheIroningDiva
  
  Reply
  - Author
    
    Paul Hassing
    
    January 21, 2012 at 9:48 am
    
    What a fascinating insight to the process, Carol. You’ve really made this topic come alive. I hope more of our readers taste similar success.
    
    Your stats are to die for. Let alone all the warm fuzzies. Such amazing reactions. You’ve worked so damn hard for so damn long, it’s fab to see you reaping these rewards.
    
    Thank you, as always for being so generous. I was extremely proud to be in YOUR orbit last night.
Author

Paul Hassing

January 21, 2012 at 8:50 am

I’m a big fan of case studies that show theories in action. My Q&A with Carol last night contains further advice which may interest:

‘Morning Paul. A Current Affair is showing a segment called Grey Entrepreneurs tonight. 6:30pm. Channel 9. I’m one of 3 showcased. ~Carol ❤

Did they give you a video file to add to your website? If so, you can tweet the link & I’ll RT it.

Yes, tonight Paul. Once it airs, it goes up on their website.

Roger that. I’d also strive to get it on a media section of YOUR website. http://t.co/0YguQQC

That’s good advice. Is this something I negotiate with them? Or is it simply linking to the segment on their site? New to this! ~Carol ❤

Ideally, you should get permission to use the file on your site as compensation for your participation. If you link to their site and they remove it, you’re stuffed. You need the file. Have a yarn with your IT boffin to find out what format your site needs then go in hard. Once it’s been broadcast, they’ll have no reason to make you happy. ’

Many thanks indeed to Carol for letting us learn from her experinece.

Reply
- Author
  
  Carol Jones
  
  January 21, 2012 at 10:45 am
  
  PAUL,
  
  Greetings again from rural Australia.
  
  What I love most about you is your commitment to answering every post in a positive and gracious manner.
  
  I will add that I’m unable to secure anything more than a link to the footage on ACA. But I will be putting the link on my main website. My separate website for fundraising. My blog. My Google+ pages. My Facebook pages. Twitter. And anywhere else I think appropriate.
  
  If they take the link down, so be it. Nothing is forever. But to waste an opportunity like this is unforgiveable.
  
  Best wishes and take care,
  
  Carol ❤
  
  Carol Jones
  Director
  Interface Pty Ltd
  Designers of The Fitz Like A Glove™ Ironing Board Cover
  
  Ironing Diva’s stories are at http://bit.ly/TheIroningDiva
  
  Reply
  - Author
    
    Paul Hassing
    
    January 21, 2012 at 11:15 am
    
    Thank you, Carol. What I love is readers of this blog who get out in the real world and kick serious butt!
    
    I was afraid you might not get a source file. But next time someone says, ‘Hey, wanna be on our show? see if you can make footage part of the deal.
    
    (If anyone else has managed to pull this off, please let us know.)
    
    I greatly look forward to your next dispatch, Carol (in every sense of the word).
Author

Paul Hassing

January 21, 2012 at 8:52 am

More on the extraordinary power of video @ http://myob.com.au/blog/meet-barry/

Reply
Author

Paul Hassing

February 3, 2012 at 3:10 pm

Naomi takes her next step; and it’s a beaut!

http://www.youtube.com/watch?v=Gd6uucj8-8A&context=C328a11aADOEgsToPDskL4LBBu1U9cxMCRbxN7a-Ch

Reply
Author

Paul Hassing

February 15, 2012 at 7:52 am

Naomi continues to become a thought leader:

http://manningham-leader.whereilive.com.au/news/story/device-has-doncaster-manningham-seeing-red/

When media outlets start calling YOU for comment, you know you’re on the right tram!

Reply
- Author
  
  Naomi Oakley
  
  February 15, 2012 at 2:00 pm
  
  Ok I am back!
  
  Team effort and passion has been the key to being known in the media on this topic.
  
  Each Sunday (whilst most are relaxing) I research via Google how many parties have come to the attention of the media. I generally have had limited sleep as I have been working at a teenage party the night before! (No rest for the wicked!) If I am lucky enough I also have journalists emailing me about parties that have turned ugly.
  
  Once I have established the location of the ‘pear shaped’ party , I email the local editor in that region.
  
  So for example: Four parties hit the media this week ( two in the Perth area and two in the Gold Coast area). I sent an email directly to the journalist and then email Paul Hassan (Best Blog Writer Ever) to write a blog on the issues that created the volatile party. Once the Blog has been written I contact media producers nationally (TV/RADIO).
  Each blog has an important message. To create a safe environment for our kids !
  
  Believe it or not, I am a supporter of teenager parties! It is the parents we need to get too!
  
  Thanks everyone for you supportive comments!!
  
  Reply
  - Author
    
    Paul Hassing
    
    February 15, 2012 at 2:05 pm
    
    Great to see you back, Naomi. I love how you’re a living case study in progress. Your equal dedication to your business and your community inspires me.
    
    I think your approach is extremely clever. My only suggestion is that you drop this Hassan clown. I’ve never heard of him and he sounds like a complete hack!
    
    Other than that, keep up the ace work and please keep us posted!
Author

Paul Hassing

February 17, 2012 at 10:18 pm

And so the message builds:

http://www.heraldsun.com.au/news/more-news/bar-skills-plan-for-parents/story-fn7x8me2-1226274220499

Reply
Author

Paul Hassing

March 7, 2012 at 6:45 am

Drop by drop, filling the well …

http://www.peninsulaweekly.com.au/news/local/news/general/police-warn-after-bitter-end-to-bittern-party/2477880.aspx?storypage=1

Reply
Author

Paul Hassing

March 14, 2012 at 9:04 am

Not content to wait for media to seek her out, Naomi continues to increase her own momentum with regular blog posts – given vastly greater reach via Twitter:

How to spot & stop gatecrashers from killing your party: bit.ly/xN4JQk Cut-throat truths from @NaomiOakley40

These posts give her audinece free advice and demonstrate her credibility. Whether prospects go on to hire her or buy one of her products is up to them.

This is better than trying to ram servcies down people’s throats.

Reply
- Author
  
  Paul Hassing
  
  March 14, 2012 at 9:05 am
  
  The latest blog post link:
  
  http://secureintheknowledge.wordpress.com/2012/03/13/gatecrashers-a-protected-species/
  
  Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

March 27, 2012 at 10:18 am

From weekly local rag to daily statewide tabloid:

http://www.news.com.au/movie-inspired-party-mayhem/story-fn7x8me2-1226310764153

This feed is also syndicated globally:

http://www.i4u.com/2012/03/oakley-inc/teen-movie-inspired-party-mayhem

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

March 27, 2012 at 7:04 pm

I just watched Naomi totally nail a segment on The Project:

http://theprojecttv.com.au/home.htm

Her star continues to ascend!

Reply
Author

Naomi Oakley

March 27, 2012 at 7:51 pm

I believe the key is to have a great team that can assist with your message. Paul you have been part of the reason that I have gained so much traction.

I have also been tracking parties nationwide. I now have my hands on a media guide. On the weekend I emailed 37 current affair reporters from around Australia.

Can’t give up. The message WILL save lives

Thanks again everyone

Naomi

Reply
- Author
  
  Paul Hassing Founder & Senior Writer - The Feisty Empire
  
  March 27, 2012 at 9:13 pm
  
  You’re very kind, Naomi!
  
  I’ve strung a few lines for you, but this message (and passion) of yours has been building for many years.
  
  I admire what you stand for and can’t wait to see what you do next.
  
  With regards and respect, P.
  
  Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

April 29, 2012 at 6:18 am

Naomi’s message gains further traction:

http://www.couriermail.com.au/news/sunday-mail/plan-to-fine-parents-over-parties/story-e6frep2f-1226341693679

Here latest blog post:

http://secureintheknowledge.wordpress.com/2012/04/26/who-pays-the-mortgage/

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

May 7, 2012 at 9:55 am

Me on national radio:

http://www.abc.net.au/radionational/programs/lifematters/talkback-the-final-send-off/2920684

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

May 14, 2012 at 5:21 am

Naomi’s blog posts do triple duty.

1. They showcase her expertise and link to her two websites.
2. They act as media releases which she can send to interested channels on topical subjects.
3. They yield handy quotes perfect for such articles as:

http://hobsons-bay-leader.whereilive.com.au/news/story/social-media-danger-and-sexual-assault/

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

May 28, 2012 at 1:51 pm

Naomi on the telly again:

http://au.tv.yahoo.com/sunrise/video/-/watch/29481394/teen-drinking-crackdown/

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

June 8, 2012 at 7:36 am

Here’s Naomi in the Hume Leader:

http://hume-leader.whereilive.com.au/news/story/tips-how-to-be-a-safe-party-host/

I believe this story will be syndicated to several dozen other Leader publications. Even better, it’ll be read by precisely the people Naomi wishes to gain as clients: parents who (A) have kids who want a party (B) give a damn about their community (C) want to run the event safely.

Reply
- Author
  
  Paul Hassing Founder & Senior Writer - The Feisty Empire
  
  June 12, 2012 at 6:30 am
  
  And away we go!
  
  http://wyndham-leader.whereilive.com.au/news/story/bayside-birthday-party-blues/
  
  There are something like 35 Leader newspapers across Melbourne. Can you imagine how much it’d cost to BUY that kind of coverage? Yet this isn’t costing Naomi a cent.
  
  Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

July 10, 2012 at 10:25 am

Naomi on the telly. Again!

http://au.tv.yahoo.com/sunrise/video/-/watch/29920165/bring-in-the-party-police/

If you’re tracking Naomi’s rise to prominence, you may notice that her to-camera pieces are getting stronger every time. Practice really does makes perfect!

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

July 17, 2012 at 8:32 am

In a pleasing development, an industry journal has offered to cross-promote Naomi’s blog posts.

http://www.asiapacificsecuritymagazine.com/its-no-accident/

This provides content for them and extra reach for her.

Not content to let her blog do all the work, Naomi repurposes each post as a defacto media release and sends it to everyone who might be remotely interested.

This is leading to an increasing number of media exposure opportunities.

It’s a classic case of ‘the harder you work, the luckier you get’.

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

July 18, 2012 at 5:49 am

The irresistible force meets the immovable object – and cracks it open just a tad:

http://manningham-leader.whereilive.com.au/news/story/security-rule-for-teens-in-manningham/

Promising news for Naomi’s quest to make the world a safer place for kids.

Reply
Author

Paul Hassing Founder & Senior Writer - The Feisty Empire

July 23, 2012 at 7:46 am

Naomi on the radio:

http://www.6pr.com.au/blogs/6pr-perth-blog/hosts-to-pay-for-party-problems/20120720-22eau.html

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