Last week I snatched defeat from the jaws of victory.
Luckily, Mike Boyle limited the extent of my folly.
That’s the thing about kind, clever clients.
They never stop teaching you.
November was my busiest on record, and December was chockers.
Having slogged 12 years to reach this happy state, I was ready to shout it from the rooftops.
So when Mike telegraphed that I may need to rejig an ad for one of his clients, I proudly replied:
Just a quick heads up.
I’m fully booked for the rest of the year and offline from 24 Dec to 2 Jan inclusive.
I’m naturally very keen to help you and your client, but I’m already running a week behind schedule with current projects.
So my ability to rejig this ad is, to say the least, severely limited.
As my email flew, I felt slightly odd. But I figured it was merely the novel exhilaration of being able to defer work.
Then Mike (aka Boiler) replied:
Thanks for the heads up.
- “fully booked up”
- “running a week behind”
First, well done on the Empire’s obvious success.
Now, a warning and advice from old player.
I once became so busy at Banjar because of my rapid promotion and selling skills that I started telling people how busy I was.
‘Stop! No more! Flat chat! Going so well!’ I cried.
Then, over the following 6-8 months, it all stopped!
I realised how important word of mouth and referrals were in the sales and marketing mix.
From that day, when people asked how I was going, I said, ‘Good, got a bit on, but could always do with more’.
I then increased my pricing and built a subcontractor model to make sure my talent and expertise never went to waste.
WHAM! the real business of Banjar became what it is today.
- Read Michael Gerber’s e-Myth again over Christmas and sit down and map out the Empire business of the future.
- Put prices up or
- Find another Paul Hassing online who you can trust and use so you can continue to ‘own customers’ who need beautiful words rather than become a copywriter who’s totally hamstrung by his personal limits and capacity. (That’s not a sustainable real business, methinks.)
Your friend and silent observer,
Ye gods: Mike was right!
Only that day I’d knocked back a website job for a big bank.
What was I thinking? Worse, what do they now think?
You are SO kind, Mike!
You’re quite right: I’ve lost sight of the big picture.
I’m carving out ten days to spend with Fonnie over xmas as we’re both wrung out.
I’ve been toying with a rate rise, but will seriously consider your other suggestions too.
Many thanks indeed for your expert reality check.
I am a very lucky camper to have you in my corner.
Best regards indeed.
Many years ago, an accommodation provider was packed to the rafters.
In response to a prospect inquiry, however, it offered alternative arrangements.
Had it featured a large NO VACANCY sign out the front, history may well have been different.
Next year, I’m keeping my options open.
How about you?