I must get a proper NO JUNK MAIL sign.
Each time my home-made one falls off, I have a Brazil moment.
Someone, somewhere, must benefit from this bumf.
- Client companies?
- Ad agencies?
- Graphic designers?
- Paper mills?
- Plantation foresters?
- Australia Post?
Certainly not me. How about you?
Do you like receiving unsolicited print advertising?
Is (or was) it part of your business marketing mix?
Keep Australia Beautiful and Eco Voice want us to read catalogues online
A fine idea. So far, they have … six.
Either it’s early days, or we really like ads in our letter box.
I’ve heard older people look forward to them as bona fide reading materials.
Perhaps the appeal is more widespread.
Perhaps I’m missing the point.
I wish they cared as much about their rubber bands.
My Do Not Fax registration ran out recently, but that’s another story.
Sign of the Times
With regard to stickers, I could move to Willougby where they’re giving ‘em away.
Maybe NO JUNK MAIL is too terse.
Perhaps I should go with the softer No Advertising Material Please.
I wonder if it makes a difference.
In one of my lean years, I tried a casual brochure delivery job.
By faithfully obeying NO JUNK MAIL signs, I had many brochures left over.
The distribution firm:
- Accused me of not doing my job.
- Ordered me to ignore the signs.
- Threatened to do spot checks in my territory.
When I later found great bundles of fliers dumped in vacant lots, I realised why I wasn’t trusted.
I also saw other ‘walkers’ in action. (Never any kids, though; unlike decades past.)
Some posted so carelessly, the merest zephyr strew their stuff across the street.
Not a good look for the firms who’d paid to feature.
I wrote to several, flagging their wasted budgets.
A couple replied, but without enthusiasm.
Here & Now
As our world hurtles to ruin, I feel the need to query unsolicited print advertising once more.
Therefore, do you:
- Make it?
- Get it?
- Use it?
- Love it?
- Hate it?
We’re at a crossroads.
Show us your papers!
Paul Hassing, Founder & Senior Writer, The Feisty Empire