Life at the pointy end.
Hearing a rising howl about Pinterest, my first thought was, ‘Not another bloody social media fad!’
My second thought was, ‘I ignored Twitter for months, only to find it’s one of the most useful things ever.’
Then, when someone claimed Pinterest generates more leads than Twitter, Facebook and LinkedIn COMBINED, I had to take a look.
What is it?
Pinterest is an electronic version of the scrapbook you may have kept as a kid.
‘Pinning’ (scrapbooking) is actually quite calming and … fun.
Each ‘board’ (page) starts with nine empty boxes – which may account for its Sudoku-like appeal.
Any time you see something online you like, you ‘pin’ it.
My first few boards are here.
This one is already making me work even harder to reach my goals.
With more than 10,000,000 users already, Pinterest is going nuts.
Pinners are mainly young women with time and money to burn: just the market many businesses would love to crack.
Pinterest is awash with food, fashion, famous people and furry things, but there’s much more to it, including:
While I researched this post, @lindyasimus even tweeted that she’d heard about Whitney Houston’s death via Pinterest! (News sources sure are changing.)
What’s the point?!
As business owners, we can’t lie around all day eating chocolates and pinning ourselves stupid.
So I’ve been thinking of commercial applications.
If I cross-promote my clients’ products, they prosper. This gives them more to spend on copy writing, while making me look interested and supportive.
I’ll be fascinated to see if these pins generate any action.
I’ve also read that brides-to-be are now using Pinterest in lieu of lugging piles of magazines.
Savvy suppliers could clean up here.
While I’ve pinned some of my stuff, I’ve tried not to overdo it, as Pinterest doesn’t dig blatant self promotion.
Stab in the dark
My biggest surprise so far on Pinterest is the thrill I get when someone else ‘repins’ my content.
This horsie pic I put up has been repinned three times: proof that others like something I do.
This means I must have some … taste?
A rare personal validation (which may also guide more visitors to my website).
I’m hoping you know more about Pinterest than I.
If so, I’d love you to share your learnings.
And if you’re yet to pull the pin, feel free to fire some
PS: Penelope Trunk mentions Pinterest here.