I call this incremental charging approach ‘plus-pricing’ (though I’ve heard it called much worse).
Big night out
As part of our tourist-in-own-town holiday, Fonnie and I spent one night at a swish hotel.
It was so comfortable, we didn’t want to leave our room.
So we peeked at the in-house room-service food menu.
As expected, the prices were extortionate – except for the gourmet pizza: a mere tenner.
As Fonnie reached for the phone, I spotted a line at the bottom (pictured).
Another eight bucks just for them to bring it up in the lift!
This was enough to put us off our food.
When Virgin Australia started charging for food and drink, I was all for it.
I was happy to bring my own sangas and save some loot.
I was less keen to stare at the same three ads for five hours flying home from Bali.
I thought that charging for an in-flight movie (free to deliver to the seat-borne screen in front of me) was downright mean.
I was therefore intrigued by this inventive counter to extra baggage charges.
I’m even more interested to hear what you think.
Is plus-pricing a fair, logical and intelligent response by businesses to tougher trading conditions?
Or is it a sneaky, cynical cash grab that ruins every commercial interaction (and the relationships appertaining thereto)?
Maybe it’s somewhere in between.
Or maybe you feel it’s as bogus as a credit card surcharge.
Is plus-pricing situational?
Or merely a matter of taste?
Do you do it?
Have you been done?
Whatever your take,
if you have two cents to rub together,
please add them