Right on, or write off?
Some blog post ideas literally come in the mail.
Like this from a promotional pen company.
Here are the highlights of their exhilarating letter:
‘This is no ordinary writing instrument.
It’s a pen customers and prospects will treasure and use every day.
Not only will they remember your thoughtfulness and generosity, they’ll be reminded of your company day after day and will share their sentiments with all their friends who notice and admire this truly exceptional executive gift!’
Not bad for $1.15 a pop.
I must admit, this pen beats the plastic crap in most ‘goodie’ bags.