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04
Jun
Read MoreA very bad spell
What hope have we got when people aiming to lead from the very top set such bad examples? In case you missed it, US Presidential candidate Mitt Romney committed one of the biggest spelling mistakes the world has seen when writing about the country he wants to lead. Amercia. As I write this, my ‘spell check’ is picking up an issue – somehow his didn’t. Sadly, the spelling and grammar button on his computer is not the only that’s broken. One girlfriend has lamented the multitude of mistake-riddled job applications she has received for a PR role – or roll, as more than one applicant suggested.
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31
May
Read MoreCrisis Management and Social Media
One of the greatest fears many business owners and managers have with the social web is that someone might say something negative about their brand. More than that, potential exists for bad news to ricochet from Twitter to Facebook and into the blogosphere maelstrom – and from there spill into traditional media channels (radio, TV, newspapers) – with frightening velocity. We’ve all heard the horror stories. They do exist, but in most cases they could have been avoided altogether had the brands in question adhered to a few simple truisms.
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15
May
Read MoreTwitter Tips & Tricks for New Social Inhabitants
Are you a new citizen of the Twitterverse or struggling to get started? There are a few governing ordinances that you need to have in place to truly become native. Twitter is not the new kid on the block, but it is a vital part of the social marketing mix. Be a Real Person The ideal Twitter profile is extremely personable. Just like in the real world, people like talking to people. The follower counts and improved click-through rates tell us so. This also means having your profile as a picture, rather than your business logo. Unless you are already very well known, it is a hard slog to get traction on Twitter while being an ‘anonymous’ brand profile.
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23
Apr
Read MoreWhy changing your mind can be a good idea
Where do you get inspiration from? Over the course of running my Grateful in April campaign, I’ve been inspired (and humbled) daily by the thoughts, expressions and honesty of the people taking part. People are unbelievably grateful for everyday things that most of us take for granted. How often are you thankful for the legs and feet that carry you around? For being able to access clean drinking water and fresh food? Being able to operate your business in a country that enforces transparency? For your own health and wellbeing – and that of your family and friends?
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11
Apr
Read MoreDo clothes make the man?
Sorry ladies, I’m going to focus on the men here, mainly because I’m a guy and that’s what I know. You know that old saying? You never get a second chance at a first impression. Clichés are clichés because they’re often true. It’s really important that when you dress - and I’m not just talking about a formal client meeting here or a job interview. I’m addressing the whole activity of relationship building. When you need to speak to someone to get advice or arrange an introduction, or pitch for new business the best thing to do is to wear a suit. You may not want to wear a tie but, you know, it’s probably better to have a tie than not.
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11
Apr
Read MoreWhy lost luggage does not need to become baggage
A guy goes to an airline counter and checks in for his flight. He asks if one of his bags can be sent to Melbourne and the other one to Perth. Definitely not, is the answer. “Why not,” he asks – “you did that for me last week”. Okay, so maybe it’s a joke, but it was not much of a laughing matter for me recently when I flew to Sydney and my luggage didn’t follow. While at dinner awaiting a call from the airline to see if they had located it, our waitress accidentally tipped an entire cabbage salad over me – soiling my only outfit.
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