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Kodak made photography accessible to the entire world. For over a century, if you took a photo then you likely took it using a Kodak product. Just like Google, Microsoft and the inventor of Velcro, they created a product that changed the way the world operated forever. Kodak sold cheap cameras and expensive film – that was their business model and it worked for 120 years. Unfortunately on the 121st year, that business model was no longer viable. Less than a fortnight ago, Kodak filed for chapter 11 bankruptcy. But where did it go wrong?