Tag: marketing

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07
May

If marketing isn’t working, you’re asking the wrong questions

Written by Natalie Giddings

Often I get asked, how do I know who and where to market to for the biggest bang for my buck? Firstly, you need to understand the characteristics of the people who are most suitable for your product or service. They are typically referred to as your target market. Coming to appreciate them and their uniqueness produces a number of advantages, including higher response rates for advertising, as well as a lower marketing budget.

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02
May

Measuring your marketing ROI

Written by Gavin Heaton

Whether you work for a large or small business, or whether your business is established or in startup phase, marketing continues to be seen as an overhead – a cost. And yet, marketers have at their fingertips, increasingly powerful technologies that connect revenue with data and programs with sales.

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01
May

5 quick tips to get your business discovered online

Written by Sarah Ewing

Where was your best hide ‘n’ seek spot as a kid? Remember holding your breath and waiting for what felt like forever to see whether or not your sibling could find you? Your website may effectively be playing hide ‘n’ seek with your customers right now.

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23
Apr

Plan your brand story: Part Two

Written by Trevor Young

In Part 1 of this article, we looked at the importance of determining the ‘spheres of conversation’ for your startup company. First, you need to answer these questions: what’s the purpose behind your business? What conversations (relevant to your brand) do you want to be part of? What debates do you want to ignite? What do you want your brand to be known for? Once you’ve got an idea of the substance — your story and the basis for your content —I’m going to cover the channels you need to communicate to your audience in this article.

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27
Mar

Need more sales? Organize your customer database

Written by Natalie Giddings

You may have heard that acquiring a new customer can cost you up to 10 times more than the cost of retaining an existing one, but an unorganized customer database can lead to poorly allocated advertising dollars. I know databases aren't the sexy end of marketing, but I’m a second-generation database marketing geek — and all the strategic decision making and analytics that comes out these babies gets me excited.

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20
Mar

6 Tips to Building a Business Website

Written by Adam Turner

These days many of us turn to the Internet rather than the phone book when searching for new products and services. But consumers are fickle when surfing the web. Technically, your business only has a few seconds to grab their attention, so make it count.

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