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14
Feb
Read More
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15
Nov
Read MoreCentury old orchard goes virtual
One of the biggest kicks we get at MYOB is when we help business owners grow their companies. Today, we are featuring Turnbull Orchards, a family business that has been around since 1892 - a whopping 120 years. Turnbull Orchards has recently gone online to make sure their customers get the best pick of cherries this summer. MYOB CTO Simon Raik-Allen chats to Phillip Turnbull, a 3rd generation food grower on cherries and cloud software below. AUDIO: Century old Turnbull Orchards goes online
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16
Aug
Read MoreWhy you want to sell to the friends of your friends
When we use a social network — and I mean any social network — from the well-known sites like Facebook and Twitter to the more marginal sites like Identi.ca or Plurk — we are doing something social in a very public way. We may feel like we are just sitting at home, beavering away on the computer, but we are in fact taking steps on the world stage with human as well as robot eyes watching our every move. And because of the way that social networks operate, whenever we "add a friend" or a "connection", that person receives a notification of some kind. But so too do our other connections. In our real lives, this would be the equivalent of introducing a new person to your friends at a party. The big difference is that the connections that we have on social networks are visible, and others can observe the relationships that we have. This is what is known as "the social graph". But social networks allow us to go deeper. We don't just connect to friends on social networks — we play games, share our interests and passions, join groups and show our support for causes, brands and businesses. And as we do this with every click, like and link, we reveal our preferences and behaviours. This data, in turn, is captured, stored, segmented and made available to the social network platform. Facebook, LinkedIn, Twitter, and Google+ then use this information to map your interests, creating what is known as the "interest graph".
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22
Jun
Read MoreOnline Accounting: What Dreams Are Made Of
One of the lessons I have learned as a business owner is to continually assess ways to eradicate administration. The paperwork and correspondence associated with running a business soon shatter any fantasy associated with the freedom of being an entrepreneur. When I was a little girl, I distinctly remember dreaming about having my very own office. This marvellously organised hallucination was complete with labelled dividers, colour-coded manila folders, and matching stationery such as a sticky tape holder, stapler, pens, and ruler. I am the first to admit I still get an irrational satisfaction when purchasing pens, notebooks, paper diaries, and every kind of office supply. Staying organised is still one of my greatest desires, but it doesn't come as naturally as a little girl’s daydream. Now that I’m all grown up, I delight in running my own marketing agency. But if you are an entrepreneur of sorts, you may have discovered the same thing I did: Not long after the dream of running your own business came to reality, you woke up in a bookkeeping nightmare.
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19
Jun
Read MoreThe Importance of Online Reviews
I'm surprised by how many small business owners overlook online reviews. They either don't know about them, or they aren't worried about them. It seems often the attitude is that a nice website is sufficient to persuade potential customers that your business is reliable and offers good service. But we live in a time where one bad experience could be posted as a permanent mark against your online reputation. More importantly, potential customers don't just look at your website; they look for peer reviews as well (good or bad). Websites like Yelp, Urban Spoon and Google Maps (and plenty of others specifically relevant to your industry) probably have comments on them right now about your business.
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08
Jun
Read MoreWhat does the NBN mean for small business?
By now you've probably heard that the Federal Government is rolling out a National Broadband Network which will deliver significantly high-speed Internet to the entire country. The Government says it will usher in the Digital Economy, and its detractors say it's a colossal white elephant. But what does the NBN actually mean in practice for small business? There are basically three things which Australia's small businesses in general need to know about the NBN. First, sometime over the next eight or so years, the way that your business accesses the Internet is going to change.
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