Tag: social media

Subscribe 93 Posts

23
Apr

Plan your brand story: Part Two

Written by Trevor Young

In Part 1 of this article, we looked at the importance of determining the ‘spheres of conversation’ for your startup company. First, you need to answer these questions: what’s the purpose behind your business? What conversations (relevant to your brand) do you want to be part of? What debates do you want to ignite? What do you want your brand to be known for? Once you’ve got an idea of the substance — your story and the basis for your content —I’m going to cover the channels you need to communicate to your audience in this article.

Read More
17
Apr

4 great sites to start networking

Written by Natalie Giddings

Networking is an integral part of our professional lives. It's really important to build strategic alliances for your business. Doing this used to have awkward connotations for me. But soon I learned that the opportunity to meet like-minded people and peers on a similar career path as myself was a prized gift. If it brings in additional referral business, then that is just a bonus! Just replace the word ‘networking’ with ‘relationship building’ if it makes you feel better.

Read More
26
Mar

Tech innovations to drive business growth in 2013

Written by Michael McCash

I don’t know about you, but I can’t go a single day without seeing, hearing or reading something about the ways in which technology is changing how we live, breathe, socialise and work. It’s true, of course. We’re in the midst of a technological boom, the likes of which we’ve not seen since the Industrial Revolution. However, the sheer volume of information regarding how technological innovation can help your business grow can be overwhelming. Here are 3 main areas that I believe all companies should be focusing on.

Read More
14
Mar

Plan Your Brand Story: Part One

Written by Trevor Young

Before you start external communication of your new startup brand, STOP! Take a deep breath. Grab a Moleskine notepad, sit down and ponder a few things first.

Read More
04
Mar

Want customers? Don’t be a boring brand

Written by Trevor Young

The trend of business owners using social media and content marketing strategies for their brand continued to grow in 2012, and will do so in 2013. However, there is a sub-theme to this that has dominated my thoughts of late, and that is around being interesting as a brand.

Read More
15
Feb

Why Your Business Needs to Tell Stories

Written by Trevor Young

An ancient tradition today: Story telling by the campfire We live in a world where people—your customers—are at once intensely connected to one another, while at the same time putting up virtual shutters to ignore ads and sales messages. This makes it difficult for cashed-up brands to cut through to be seen and heard by the crowd, let alone businesses that haven’t exactly got excess budget to throw around on marketing gimmicks.

Read More