The Pulse

Media outlets are constantly reminding us that there is great economic uncertainty around the globe.

It is also rare to have a news bulletin these days that doesn’t mention a closure of a business, manufacturing plant or struggling retail figures. Multiple job losses are commonplace and putting pressure on individuals, families and businesses everywhere.

All of this negative talk and lack of consumer confidence is having an influence on the everyday person.

Whether it be a reduction of returns on investments, the loss of a job or the struggle to find new employment, many of us are feeling the pinch somewhere – be it personally, or for someone we know.

Unfortunately, the negativity these situations attract contributes further to the problem rather than encouraging a solution.

Instead of focussing on the gloomy reports, I’m always looking out for good news and heartened when I hear a story about entrepreneurs who have found a way realise their dreams against the odds in this economic climate.

It reminds me of when I decided to take the plunge and start my business despite huge levels of uncertainty.

You can mitigate risks and plan to the nth degree, but there comes a point when you just need to take action or you will never get any results.

Now is the time for small businesses to adapt and focus to be able to better cope in challenging times. Creative, innovative and in some cases, global thinking will enable Australians and New Zealand businesses to acclimatise, adjust, and even prosper in the face of adversity.