Have your cake. Eat it. Keep the plate!
Last year I realised my competitors aren’t.
This year I’ll help them get more business.
They won’t get a bigger slice of the ‘pie’ (i.e. market) at my expense.
Rather, we’ll all enjoy a BIGGER pie.
This could work for you too.
It started when Sarah Mitchell scored a new client from a conversation on this blog.
In the past I’d have fumed, ‘That should’ve been my client!’
But I was truly happy for Sarah, because she’s such a good scout.
Some weeks later, I realised I was pleased for another reason.
Our pie was bigger.
Sarah’s new business hadn’t reduced mine.
Instead, a person who hadn’t been using a copywriter now was.
Our market had increased by one.
I realised that if this process were repeated, there’d soon be more work for all scribes.
I began cross promoting smart writers I’d met via this blog and other social media.
This triggered instant rewards, as many returned the favour.
I also sensed we were raising awareness of the value of copywriting to those who’d not considered it.
This really came home when I started doing Today’s Edit tweets. Not only were people incredibly generous in retweeting them, they pointed to others offering similar services.
I get the strong feeling that, while some will use the hints, others will hire their writers.
When I stopped tweeting hints, one lady actually said she missed them.
I replied that her best bet was to follow some of the writers I’d learned from:
Looking at this (non-exhaustive) list, I realised I was basically saying to the world, ‘Here are 16 other people who may very well be able to meet your writing needs.’
I’d NEVER have done such a thing in my early ‘hungry’ years. (When I thought the pie was finite.)
Despite my act of erstwhile insanity, I’m busier than ever.
Best of all, though, is the fact I’m only hearing about busy writers.
It seems none of us is short of a gig.
A fine achievement amid chronic anxiety and unrest.
How about YOUR market?
How can you make a bigger pie?
Whether you sell books, photos, horses, websites, IT consulting, mobile phone plans, marketing strategy, Facebook pages, virtual assistance, lease cars or pfoofer valves, I believe you can grow your pie and make friends as you go.
So have a think.
And table some starters.
They’ll surely go down well with us!