Today we’re joined by Mike Boyle, Sales Scientist from Banjar Group. Mike feels that there is a lack of creativity in the business (and football!) community and shares his thoughts. Welcome Mike. Naomi
Having read the brilliant book ‘The Element’ by Dr Ken Robinson and wondering if creativity really was dead in Australia, unfortunately the committee for dumbing Australia down proved him right this week.
The book goes into detail on how many people have hidden brilliance, however until they find their perfect ‘element’, or environment, they cannot reach their full potential. Of course, Dr Ken debates that current education systems around the world disable the creative element of our young forcing them into production lines based on the pass or fail concept. Steve Jobs, the Apple leader has proved that failing well can in fact return huge profits.
As 90,000 people prepared to enter the MCG* for the greatest home and away event in the AFL^ calendar, the classic Essendon/Collingwood Anzac day clash the cries of the week minded, unfit, poorly off, what about me brigade gained voice.
Give it to everyone they cried!
This brilliant creative concept was started by Kevin Sheedy, 27 year coaching legend and Alan McAllister, Collingwood president of the time some 18 years ago. It was ‘creatively’ built around the passion of throwing the Anzac Day celebration of lost/returned soldiers at war back into the spotlight through football. It worked and is still working today. Typically the doubters were many back then and not prepared to back the tireless efforts of these two famous clubs so they went it alone.
Those same doubters now want a piece of the action instead of using the power of creativity to come up with something better.
I want Australia to wake up. To create tradition, culture and community some things must remain the same and not change just for change sake. Likewise to create brilliant new things like the Anzac Day game we must encourage dreaming, innovation, risk taking and relentless creativity. Here are a couple of creative ideas for the rest of you:
- Sydney and Melbourne host a rival game in Sydney on Australia Day or Anzac Day in Sydney
- North Melbourne and Western Bulldogs host a western day in Ballarat where thousands saw the dawn service yesterday – they may get more than 20 thousand that way!
- 2 teams go to Turkey and host a Gallipoli Game on Anzac Day every year.
I see this lack of creativity every day. Look at the current retail behaviour in Australia. Just be on sale, all the time, every day so customers just wait for the next sale.
Seriously! It seems that the whole of retail Australia seem to be is on sale all the time. Where is their creativity?
So really respect our Anzacs Australia by having a crack, working with your mates, never giving up and finding creative ways of building a better place for us all, that’s got to be better fun than sitting on your butts and singing ‘what about me’
If I didn’t get creative, have a crack or take risks, I wouldn’t be in business today. What about you?
* Melbourne Cricket Ground
^ Australian Football League
Facilitator | Presenter | Coach | Sales Scientist from Banjar Group