MYOB Australia Sponsorship Guidelines

In general

MYOB will accept sponsorship opportunities in all categories except:

• Political or military organisations
• Organisations pursuing sectarian policies or religious institutions
• Organisations associated with tobacco, alcohol or gambling
• Organisations whose values are inconsistent with our own.
• We require adequate lead time, generally two months.
• Logo exposure is considered a bonus, but is not the primary goal of the sponsorship.
• We prefer to invest in sponsorships that carry out audience research during and/or after the event, including sponsor questions, and provide the results to MYOB.
• We prefer to provide sponsorship that result in benefit to our customers, staff and shareholders.
• We require the organisation we are sponsoring to sign a sponsorship agreement.

Our brand values

To assist your understanding of our positioning, here is an overview of what is important to us.

• Promoting Australian business and products.
• Taking care of our customers business needs.
• Providing information and products to small and medium sized business to help them build better businesses.

Specific criteria

Your sponsorship proposal must provide at least six of the following:

• A natural link with business, MYOB products and customers.
• Creative ideas and concepts for application of the sponsorship.
• Provide retail cross-promotional opportunities.
• Opportunity for the investment to be divided into an upfront fee plus a performance-based incentive.
• Naming rights.
• Provide promotional main media time/space (this does not only include logo exposure)
• Specifically target at least one of our primary targets.
• Sponsorship exclusivity.
• Opportunity to increase MYOB brand awareness and/or sales of MYOB products.

Information required in the sponsorship proposal

To be considered sponsorships must include the following information.

• Key details of the opportunity
• Overview of your marketing plan (which includes what is confirmed and is not confirmed)
• Your brand values
• A list of sponsors who have committed to date
• A comprehensive list of benefits including how they relate to MYOB and our products.
• A timeline which includes the important dates.
• Credentials of your company and key subcontractors.
• Realistic expected participation numbers.

Sponsorship agreement

If a sponsorship application is accepted, the successful applicant will be required to sign a sponsorship agreement which includes:

• The event and/or organisation being sponsored.
• Sponsorship benefits to MYOB.
• Use of the MYOB logo and products.
• Measures of success upon which performance-based incentive will be determined.
• Payment details.

Application process

• All proposals are considered by the Public Relations Manager to assess suitability, feasibility, cost versus benefit and resources required.
• You will be notified of the outcome of your proposal within four weeks of receipt of application.
• Submissions should be submitted to the Public Relations Manager.